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Pricefy

pricefy.io

From $49/mo Free plan WebAPIBrowser extension
Visit pricefy.io
Spec score 8.9 #1 of 39 in Competitor Price Monitoring Software

What it is

Pricefy monitors competitor prices, matches products, supports repricing, and publishes product feeds to shopping channels. It tracks prices across countries, currencies, and marketplaces such as Amazon and eBay, with daily monitoring and price-change alerts. Products can be matched by EAN, GTIN, or UPC, or through AI/ML visual comparison when barcodes are missing. Dynamic repricing supports rules and price floors, with an option to approve suggested prices before applying them. Alerts can go by email, Slack, or webhook; custom reports can be created in Excel, CSV, or XML. Native store integrations include Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and Wix. Connected stores sync every 24 hours, and manual sync is also available. Pricefy generates product feeds for Google Shopping, Meta, Amazon, TikTok, and hundreds of channels across 69 countries. The web and API service has a free plan; paid plans start at $37.00 per month billed annually. Listed plan caps range from 50 SKUs on Free to 25,000 on Enterprise. All plans include free onboarding and setup.

Spec sheet

What it does
Pricefy is a cloud service for monitoring competitor prices and stock, matching products, analyzing marketplaces and changing prices through repricing rules.Read 15 Oct 2026 · pricefy.io
Purpose
Pricefy monitors competitor prices, matches products, supports repricing, and publishes product feeds to shopping channels.Read 30 Sep 2026 · pricefy.io
Integrations
Native catalog connections are offered for Shopify, WooCommerce, Magento, BigCommerce, PrestaShop and Wix.Read 15 Oct 2026 · pricefy.io
Headquarters
London, United KingdomRead 28 Sep 2026 · pricefy.io
Founded
2008Read 28 Sep 2026 · pricefy.io
AI competitor discovery
AI Competitor Discovery searches for additional competitor products and stores for a merchant catalog.Read 15 Oct 2026 · help.pricefy.io
AI product matching
AI Automatch matches a merchant catalog with competitor products, while Google-result matches do not consume the rolling Automatch allowance.Read 15 Oct 2026 · help.pricefy.io
Alerts and reports
Paid plans provide price-change alerts, scheduled reports and exports, with instant alerts and hourly reports on higher tiers.Read 15 Oct 2026 · help.pricefy.io
API limits
Bulk API operations are capped at 50 products or monitored URLs, repricing applies to 30 SKUs, and page size is 25 by default with a 100 maximum.Read 15 Oct 2026 · api.pricefy.io
Autopilot repricing
Autopilot repricing is enabled on Business and Enterprise plans, above the Pro dynamic-repricing tier.Read 15 Oct 2026 · help.pricefy.io
Catalog synchronization
Connected stores synchronize automatically every 24 hours, with manual synchronization available from the dashboard.Read 15 Oct 2026 · pricefy.io
Catalog syncing
Connected stores sync automatically every 24 hours, and users can trigger a manual sync from the dashboard.Read 30 Sep 2026 · pricefy.io
Chrome extension
The Chrome extension runs scraping tasks in a pinned browser tab using the user's existing browser session.Read 15 Oct 2026 · chromewebstore.google.com
Company history
Pricefy's own history page says it was founded in 2008 to provide competitive pricing intelligence to ecommerce businesses.Read 15 Oct 2026 · pricefy.io
Company legal name
The UK company is Pricefy Ltd, company number 11256046, incorporated on 15 March 2018.Read 15 Oct 2026 · find-and-update.company-information.service.gov.uk
Company size and headquarters
LinkedIn lists Pricefy as an 11–50 employee public company headquartered in London, England, founded in 2016.Read 15 Oct 2026 · linkedin.com
Competitor monitoring
Users add competitor product URLs and Pricefy collects product details such as price, stock, image and currency.Read 15 Oct 2026 · g2.com
Documentation
The help center contains guides for onboarding, imports, competitors, features, errors, report templates and MAP workflows.Read 15 Oct 2026 · help.pricefy.io
Dynamic repricing
Dynamic repricing applies merchant-defined rules with price floors and ceilings to protect target margins.Read 15 Oct 2026 · pricefy.io
Infrastructure claims
The company states its scraping infrastructure has 99.9% uptime and real-time validation of collected data.Read 30 Sep 2026 · pricefy.io
Intended customers
Pricefy describes its platform as serving eCommerce businesses, retailers, and brands seeking competitive pricing intelligence.Read 30 Sep 2026 · pricefy.io
Licence
Pricefy grants a limited, personal, non-transferable internal-use licence and prohibits copying, modification, reverse engineering and sublicensing.Read 15 Oct 2026 · pricefy.io
Limit: setup and usability
G2 reviewers mention a difficult CSV format, a UI/UX needing improvement and insufficient explanation of product functions.Read 15 Oct 2026 · g2.com
Limit: Shopify reliability
A Shopify reviewer reports inaccurate product matching, unreliable tracking and unhelpful support, saying the app was not worth the cost.Read 15 Oct 2026 · apps.shopify.com
Limit: speed and B2B coverage
G2 feedback reports occasional slowness and weaker usefulness when B2B competitors do not publish prices.Read 15 Oct 2026 · g2.com
Magento integration
Magento 2 support includes configurable products, custom attributes, multi-store setups and REST API repricing pushback.Read 15 Oct 2026 · pricefy.io
MAP/MSRP monitoring
MAP/MSRP monitoring and competitor-contact information are Business and Enterprise features.Read 15 Oct 2026 · help.pricefy.io
Marketplace analysis
Pricefy monitors marketplace listings including Amazon, eBay and Google Shopping.Read 15 Oct 2026 · pricefy.io
MCP and OAuth
The API also exposes a Model Context Protocol endpoint with OAuth 2.1 or API-key authentication and 44 tools, including read, write and destructive operations.Read 15 Oct 2026 · api.pricefy.io
Monitoring privacy
Pricefy says its anti-detection scraping makes monitoring activity anonymous to competitor websites.Read 30 Sep 2026 · pricefy.io
Operational scale
Pricefy claims more than 10,000 clients, 80 million monitored product URLs and 125,000 stores monitored daily.Read 15 Oct 2026 · pricefy.io
Plan limits
The pricing page lists SKU caps from 50 on Free to 25,000 on Enterprise, and says users are notified when approaching their plan limit.Read 30 Sep 2026 · pricefy.io
Praise: competitor insights
G2 reviewers repeatedly value competitor-price visibility, pricing insights and the ability to keep merchandise competitively priced.Read 15 Oct 2026 · g2.com
Praise: Shopify automation
Shopify reviewers praise easy integration, consistent competitor tracking, timely alerts, accurate matching and reduced manual repricing work.Read 15 Oct 2026 · apps.shopify.com
Price monitoring
It tracks competitor prices across countries, currencies, and marketplaces including Amazon and eBay, with daily automated monitoring and price change alerts.Read 30 Sep 2026 · pricefy.io
Product feeds
The service exports catalog feeds for Google Shopping, Meta, Amazon, TikTok and hundreds of other shopping channels.Read 15 Oct 2026 · pricefy.io
Product matching
Its matching uses EAN, GTIN, and UPC codes or AI/ML visual comparison when barcodes are missing.Read 30 Sep 2026 · pricefy.io
Public API
Pricefy exposes a REST API at api.pricefy.io using X-Api-Key authentication, OpenAPI documentation, cursor pagination and a 3,000-request-per-minute limit.Read 15 Oct 2026 · api.pricefy.io
Rating on BigCommerce
4.00 out of 5 from 3 reviewsRead 15 Oct 2026 · bigcommerce.com
Rating on Capterra
0.0 out of 5 from 0 reviewsRead 15 Oct 2026 · capterra.com
Rating on Chrome Web Store
5.0 out of 5 from 1 ratingRead 15 Oct 2026 · chromewebstore.google.com
Rating on G2
4.4 out of 5 from 13 reviewsRead 15 Oct 2026 · g2.com
Rating on Shopify App Store
4.6 out of 5 from 73 reviewsRead 15 Oct 2026 · apps.shopify.com
Rating on Software Advice
No rating from 0 reviewsRead 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
0.0 out of 5 from 0 reviewsRead 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
No rating from 0 reviewsRead 15 Oct 2026 · trustradius.com
Repricing
Dynamic repricing supports rules and price floors, and users can choose semi-automated approval of suggested prices.Read 30 Sep 2026 · pricefy.io
Security and privacy
Pricefy Ltd says it follows the UK Data Protection Act and GDPR, uses AWS and Stripe processors, and applies administrative and technical safeguards while disclaiming absolute security.Read 15 Oct 2026 · pricefy.io
Shopify integration
The Shopify connector imports titles, variants, prices and barcodes and can push repriced products back to Shopify.Read 15 Oct 2026 · pricefy.io
Shopping channels
Pricefy says it generates product feeds for Google Shopping, Meta, Amazon, TikTok, and hundreds of channels across 69 countries.Read 30 Sep 2026 · pricefy.io
Store integrations
Native integrations are listed for Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and Wix.Read 30 Sep 2026 · pricefy.io
Support and onboarding
All plans include free onboarding and setup, and the Enterprise plan lists dedicated support.Read 30 Sep 2026 · pricefy.io
System requirement
The Chrome extension requires Chrome and is listed as 59.9 KiB, version 3.1.0, updated 14 July 2026.Read 15 Oct 2026 · chromewebstore.google.com
WooCommerce integration
WooCommerce support uses REST API v3 for catalog imports and repricing pushback.Read 15 Oct 2026 · pricefy.io

Plans and prices

Free Free forever 50 SKUs · 5 competitors · 45 monitored URLs · 1 channel · daily updates · AI Automatch Read 15 Oct 2026 · pricefy.io
Starter $49 a month $49 monthly or $37/mo billed annually 100 SKUs · unlimited competitors · 500 monitored URLs · 3 channels · twice-daily updates · alerts · Excel/email reports Read 15 Oct 2026 · pricefy.io
Pro $99 a month $99 monthly or $74/mo billed annually 2,000 SKUs · unlimited competitors · 3,000 monitored URLs · unlimited channels · dynamic repricing · daily reports Read 15 Oct 2026 · pricefy.io
Business $189 a month $189 monthly or $142/mo billed annually 15,000 SKUs · unlimited competitors · 15,000 monitored URLs · autopilot repricing · instant alerts · MAP/MSRP monitoring Read 15 Oct 2026 · pricefy.io
Enterprise $499 a month $499 monthly or $374/mo billed annually 25,000 SKUs · unlimited competitors · 85,000 monitored URLs · 50 linked accounts · dedicated support Read 15 Oct 2026 · pricefy.io

Every Pricefy plan and price →

Strong points and limits

Strong points

  • Daily competitor price monitoring and alerts.
  • Product matching can use codes or visual comparison.
  • Suggested prices can require approval.
  • All plans include free onboarding and setup.

Limits

  • Free plan is capped at 50 SKUs.
  • Starter is capped at 100 SKUs.
  • Paid plans start at $37.00 per month billed annually.

Who it suits

Pricefy suits eCommerce businesses, retailers, and brands that need competitor pricing intelligence, repricing, or shopping-channel feeds. Its plans range from a 50-SKU free tier to an Enterprise tier capped at 25,000 SKUs.

Pricefy in depth

Read the full write-up

Overview

Pricefy brings competitor-price monitoring, product matching, repricing, and shopping-feed publishing into one platform for ecommerce retailers and brands. It suits teams that want those workflows together and can plan around scheduled daily updates. The free tier makes a small catalog practical to try; larger catalogs and automated repricing require paid tiers billed annually.

Key features

Pricefy tracks competitor prices across countries, currencies, and marketplaces including Amazon and eBay, with daily monitoring and price-change alerts. Matching uses EAN, GTIN, or UPC codes, and AI/ML visual comparison when barcodes are missing. That flexibility helps when product data is incomplete, but daily updates are a poor fit for decisions that depend on intraday price changes.

Repricing combines rules and price floors with semi-automated approval of suggested prices. Pro adds dynamic repricing; Business and Enterprise add Autopilot repricing and MAP/MSRP monitoring. The tiers therefore distinguish basic monitoring from repricing automation, but the higher-level controls come with much larger catalog commitments.

Alerts can be delivered by email, Slack, or webhook, and custom reports can be created in Excel, CSV, or XML. Native integrations cover Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and Wix. Connected stores sync every 24 hours, with manual sync available from the dashboard, so teams needing more frequent automatic catalog refreshes may find that cadence restrictive.

Pricefy generates feeds for Google Shopping, Meta, Amazon, TikTok, and hundreds of channels across 69 countries. It also says its anti-detection scraping keeps monitoring anonymous to competitor sites, and its infrastructure has 99.9% uptime with real-time validation of collected data. These are company claims, not a substitute for considering the scheduled update cadence. All plans include free onboarding and setup; Enterprise adds dedicated support.

Pricing

Pricefy has a free plan and a free trial. Paid plans are billed annually, with the page also showing higher monthly prices. SKU caps rise from 50 on Free to 25,000 on Enterprise; users are notified as they approach their cap. The trade-off is clear: the free and lower-cost options support smaller catalogs and less automation, while scale and repricing features require higher annual commitments.

Free: free. Up to 50 SKUs, 5 competitors, daily (1) price updates, AI Automatch, competitor discovery, and 1 feed channel. Best for testing the workflow or monitoring a very small catalog; the SKU, competitor, update, and feed limits make it unsuitable for broader use.

Starter: $37 a month, billed annually; the page also shows $49. Up to 100 SKUs, unlimited competitors, daily (2) price updates, price-change notifications, Excel/email reports, and 3 feed channels. It lifts the competitor cap and adds reporting, but its small SKU ceiling and three-channel limit keep it aimed at small catalogs.

Pro: $74 a month, billed annually; the page also shows $99. Up to 2,000 SKUs, unlimited competitors, daily (2) price updates, reports, unlimited feed channels, and dynamic repricing. This is the first tier for businesses that need repricing or multiple feeds at scale beyond Starter.

Business: $142 a month, billed annually; the page also shows $189. Up to 15,000 SKUs, unlimited competitors, daily (2) price updates, dynamic repricing, Autopilot repricing, and MAP/MSRP monitoring. It fits larger catalogs seeking more automation and pricing controls.

Enterprise: $374 a month, billed annually; the page also shows $499. Up to 25,000 SKUs, unlimited competitors, daily (2) price updates, dynamic repricing, Autopilot repricing, MAP/MSRP monitoring, and dedicated support. It is the choice for the largest supported catalogs and teams that need dedicated support; above that SKU cap, Pricefy's stated tiers do not cover the catalog.

Platforms

Pricefy runs on web and offers an API. Its native store integrations span Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and Wix. Automatic connected-store syncing runs every 24 hours, although a manual dashboard sync is available.

Who it's for

Pricefy is aimed at ecommerce businesses, retailers, and brands that want competitor intelligence alongside repricing and feed publishing. It is a sensible fit for teams with catalogs within the plan caps, especially those that can use daily updates and want a path from monitored suggestions to automated repricing. It is less suitable for catalogs above 25,000 SKUs or operations that need more frequent scheduled monitoring.

Pros and cons

Pros: Barcode and visual matching give teams two routes to product identification; broad store integrations and feeds across hundreds of channels support connected selling workflows; free onboarding is included across plans.

Cons: Daily update schedules limit responsiveness to rapid price changes; the free tier is capped at 50 SKUs, 5 competitors, and one feed channel; Autopilot repricing and MAP/MSRP monitoring start at Business, with annual billing on paid plans.

Alternatives

For broader platform coverage, NIQ is a paid option spanning Android, iOS, Windows, web, and API; it has no free plan. DynamicPricing.ai is worth comparing if a freemium pricing tool with a free tier is the priority: its free plan allows one price test and one pricing rule for up to 50 products each, with unlimited monthly orders, while its Starter plan is $75 a month.

Retailgrid offers a free tier with up to 500 grid rows, manual data import, no agents, and 7-day data retention, so it may suit a user focused on a small grid-based starting point. SAS Visual Statistics is a paid, enterprise-scale statistical modeling option that runs on SAS Viya and offers a free trial.

Shopify is a paid web platform with a free trial; its Basic plan includes 10 inventory locations, while Grow is for small teams and includes up to 5 staff accounts and 10 inventory locations. EDITED Pricing is a paid platform module with demo-based access. RELEX Demand Planning is another paid web option. 7Learnings requires a demo request for pricing and runs on web and API.

For more options, browse Retail Pricing Software or Competitor Price Monitoring Software.

Verdict

Choose Pricefy if you want competitor monitoring, matching, feed publishing, and a tiered route into repricing in one service, and your catalog fits its SKU caps. Its principal advantage is the breadth of connected pricing workflows; its principal drawback is a daily cadence that cannot serve businesses needing faster price intelligence.

Verdict

Pricefy combines price tracking, product matching, repricing, and feed publishing, with integrations for several store platforms. Compare SKU limits and update frequencies against the size and needs of your catalog.

Where Specifiction places it

Alternatives to PricefyAll alternatives →