PriceShape vs Retalon Pricing Optimization
PriceShape
priceshape.comRetalon Pricing Optimization
retalon.comSide by side
| Figure | PriceShape | Retalon Pricing Optimization |
|---|---|---|
| Price from | €599/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| API | Yes | — |
| Plans published | 2 | 2 |
| Spec score · Retail Pricing Software | 7.8 (#12) | 7.0 (#24) |
| Founded | 2018 | 2002 |
| Headquarters | Aarhus, Denmark | Toronto, Canada |
| Integrations | The FAQ names Shopify, Google Analytics, Tableau, Power BI, Google Data Studio, and the PriceShape API among its integrations and data connections. | Retalon says its pricing tools integrate with its planning and inventory optimization solutions. |
| Security | PriceShape states that it is ISO 27001 certified for information security management. | Retalon announced that it achieved SOC 2 Type II compliance in March 2024 and said it had passed a penetration test earlier that year. |
| Support | Customers and trial users can contact support through in-platform chat, with stated hours Monday–Thursday 08:00–16:00 and Friday 08:00–15:30 CET; the page reports a typical response time of 3–4 minutes during opening hours. | Retalon describes a delivery process that includes user testing, training, KPI reviews, frequent check-ins, and quarterly reviews. |
Plans
Retalon Pricing Optimization
- Custom pricingPriced on request
- Retalon Retail Price Management and Optimization SoftwarePriced on request
In their own words
PriceShape
PriceShape gives online retailers, brands, and wholesalers market and competitor pricing data alongside tools for pricing decisions. Users can set rules using competitor prices, stock levels, and margins, then have selected prices adjust automatically when competitors move. Dynamic product groups use sales, stock, and competitor information to organize assortments, including identifying slow movers. The platform includes price recommendations, discount analysis, and Penny, an AI pricing analyst users can question for data-driven insights. Connections named in its FAQ include Shopify, Google Analytics, Tableau, Power BI, Google Data Studio, and the PriceShape API; marketplace feeds include Amazon, eBay, Idealo, and others. Full use requires a product feed with Brand, GTIN, Title, and Price. PriceShape says monitoring can cover tens of thousands of products depending on setup and supports all currencies, but its interface and reports are currently in English only. Growth costs €599 a month, with final price depending on assortment and markets; a 14-day trial is available. Enterprise uses custom pricing based on setup. PriceShape states it is ISO 27001 certified for information security management.
Retalon Pricing Optimization
Retalon Pricing Optimization has no write-up on Specifiction yet; its figures are above.