ProLine vs Roofr

ProLine is a communication-first CRM for residential roofers, with quoting, calling, texting, and workflow automations. Users can customize and send quotes and collect signatures, while a built-in phone system handles calls and texts inside the CRM. Automations cover speed-to-lead, lead rehash, appointment reminders, sales follow-up, job updates, and review requests. The Better plan lists inbound and outbound AI voice agents, call summaries and scoring, an insurance estimate manager, and an AI voice roleplay trainer. Direct integrations include QuickBooks, CompanyCam, and Google Calendar; Zapier can connect the CRM to thousands of apps. ProLine says it does not directly integrate with financing platforms. The app is available on Android and iOS, as well as web. GOOD costs $497 a month for three seats; BETTER costs $797 a month and BEST costs $1,697 a month, each for three seats. ProLine says customers own their data and can export account data by CSV, including after cancellation. Support is listed for free account users through chat, email, and Zoom.

Roofr is software for roofing businesses, combining customer and job management with roof measurements, proposals, and estimating. Its CRM includes a job board, customer communications, automations, invoicing, and integrated material ordering. Measurement reports show details such as total squares, pitch, and edges, and are sold pay-as-you-go. Contractors can create proposals with materials and pricing and collect e-signatures. The Instant Estimator gives homeowners estimates based on a contractor's custom pricing, then sends job details to the job board. Roofr also lists estimate building, job scheduling, invoicing, and payments. Integrations include Google Calendar, Gmail, CompanyCam, Zapier, ABC Supply, QXO, and SRS Roofhub. QuickBooks integration is in beta, available only to U.S. businesses, and does not support QuickBooks Desktop. Roofr works in a browser on modern iOS and Android devices, with no separate app-store download. It offers chat, phone, or email support seven days a week. The Starter plan is free; paid plans start at $109/mo.