Proof MRM vs Uptempo

Proof MRM is marketing resource management software for coordinating campaigns, budgets, reporting, and marketing assets. Its tools cover campaign and resource planning, progress reporting, asset approvals, and automated collaboration workflows. Digital asset management is included, alongside automated analytics that can be paired with Proof’s Marketing Mix Modeling capability. Proof describes the MRM as native to Salesforce and says it integrates with Salesforce Sales Cloud, Marketing Cloud, and Data Cloud; listed integrations also include Quip and Slack. Supermetrics is identified as a data aggregation partner connecting more than 60 marketing data sources. The product is available as SaaS, though Proof says its current emphasis is on software-enabled services and packaged deliverables. The maker also says that most deals in the prior year involved customers asking Proof to operate the software for them. SMB pricing is $29 per seat per month and Enterprise pricing is $49 per seat per month, both under an annual contract. Proof GTM Manager is available through the Salesforce AppExchange.

Uptempo is a SaaS workspace that brings marketing financial, planning and performance data together. Teams can collaboratively build activity calendars, estimate costs, predict campaign performance and adjust plans in real time. Financial tools support budget planning, investment tracking, approvals, automated reconciliation and analysis of spend against actuals. Uptempo lists integrations with Coupa, SAP, Oracle NetSuite, Workday and Anaplan, alongside REST APIs and bulk data import and export for custom integrations. Listed security capabilities include role-based access, audit trails and logs, and single sign-on. An IP allowlist can limit sign-in to specified addresses, but documentation says this is available for Uptempo 2.0 instances with the Optimize package. Uptempo describes its customers as enterprise marketing teams, including organisations with annual revenue of $1B+ and marketing teams of 75+, and says more than 350 enterprises use the platform. Deployment is SaaS-only. There is no free plan, and the product page does not state a price; prospective customers are directed to book a demo. Support is listed by email at [email protected].