Qualitati vs unitQ Research

Qualitati is a web-based qualitative research platform for universities and research companies. Its AI moderator runs text or voice interviews and adapts follow-up questions to each participant. Live AI-moderated focus groups can probe responses, invite quieter participants, check consensus, and counter groupthink; synthetic groups are available for exploratory research. Conversational surveys use AI follow-ups and branching logic and are unlimited across pricing tiers. For analysis, ThemeLens can process up to 100 transcripts at once and synthesize themes with quotes tied to participants. The QDA Workspace supports inductive and deductive coding, codebook generation, and theme visualization. Voice Analytics extracts acoustic features such as pitch, loudness variability, speech rate, and voice quality, then generates managerial insights. Listed interview languages include English, Chinese, French, Norwegian, Dutch, German, Spanish, Portuguese, Japanese, and Arabic. The site says transcription uses ElevenLabs Scribe v2 in each listed language, including Mandarin. Plans range from a free tier with 30 monthly credits to paid plans from €9 per month; Team costs €99 per month, while Organizations pricing is custom. The site advertises GDPR safeguards and 256-bit encryption.

unitQ Research runs AI-powered customer interviews and turns responses into reports of themes, sentiment, quotes, and recommendations. Participants can respond to adaptive interviews by chat, voice, or video, either asynchronously through a link or as part of continuous research tied to cohorts, behavior, or churn signals. It supports more than 100 languages. All plans include surveys, an AI research assistant, instant reports, multilingual support, unlimited users, brand customization, webhooks, embeds, exports, and MCP access. Pro costs $99 a month and includes 10,000 survey responses and 100 AI interview credits monthly; extra credits cost $0.75 each. Team costs $449 a month, with 50,000 responses and 500 credits monthly; extra credits cost $0.65 each. Enterprise pricing and usage are custom, with extra credits at $0.60 each. There is no free plan, but a 30-day trial is available. Chat responses use one credit, voice eight, and video ten. Platforms are web and API, and unitQ offers on-premise deployment to Enterprise customers.