Qualtrics vs Traceflow

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.

Traceflow combines email activity and website behavior into customer journey timelines organized by email address. It connects Gmail and Outlook or Microsoft 365, recording sent email, opens, link clicks, and replies while syncing metadata such as sender, recipient, subject, and timestamps rather than email bodies. A tracking script captures website pages, sessions, and interactions. Analytics show visitors, sessions, page views, traffic sources, visitor locations, and device breakdowns in real time. Real-time click, scroll, and mouse-movement heatmaps are available on all plans, with resolution and historical retention varying by plan. Multiple websites can be tracked from one dashboard. Traceflow provides a REST API, webhooks, identity matching through a first-party cookie, data export, and configurable retention; journey data is retained for 24 months by default. Its free plan costs nothing and includes limited tracked visits, one website, and basic analytics. It runs on the web and through an API.