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SPECIFICTION
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Traceflow

gettraceflow.com

Free plan WebAPI
Visit gettraceflow.com
Spec score 7.2 #27 of 34 in Customer Journey Analytics Software

What it is

Traceflow combines email activity and website behavior into customer journey timelines organized by email address. It connects Gmail and Outlook or Microsoft 365, recording sent email, opens, link clicks, and replies while syncing metadata such as sender, recipient, subject, and timestamps rather than email bodies. A tracking script captures website pages, sessions, and interactions. Analytics show visitors, sessions, page views, traffic sources, visitor locations, and device breakdowns in real time. Real-time click, scroll, and mouse-movement heatmaps are available on all plans, with resolution and historical retention varying by plan. Multiple websites can be tracked from one dashboard. Traceflow provides a REST API, webhooks, identity matching through a first-party cookie, data export, and configurable retention; journey data is retained for 24 months by default. Its free plan costs nothing and includes limited tracked visits, one website, and basic analytics. It runs on the web and through an API.

Spec sheet

Product
Traceflow combines email activity and website behavior into a customer journey timeline organized by email address.Read 2 Oct 2026 · gettraceflow.com
Intended users
The maker describes Traceflow as built for sales, marketing, e-commerce, and SaaS teams.Read 2 Oct 2026 · gettraceflow.com
Analytics
Website analytics include visitors, sessions, page views, traffic sources, visitor locations, and device breakdowns, with metrics updated in real time.Read 2 Oct 2026 · gettraceflow.com
API and webhooks
Traceflow documents a REST API for contacts, journeys, and analytics, plus webhooks for contact visits, email opens, pricing-page visits, and returns.Read 2 Oct 2026 · gettraceflow.com
Cookie-blocking limit
When a visitor blocks cookies, Traceflow still tracks anonymous sessions, but known-contact timelines include only sessions where identity was established.Read 2 Oct 2026 · gettraceflow.com
Data retention
Journey data is retained for 24 months by default, and retention periods can be configured per website.Read 2 Oct 2026 · gettraceflow.com
Email integration
It connects Gmail and Outlook or Microsoft 365 and captures sent email, opens, link clicks, and replies.Read 2 Oct 2026 · gettraceflow.com
Email privacy
The documentation says Traceflow syncs email metadata such as sender, recipient, subject, and timestamps, and does not read or store email body content.Read 2 Oct 2026 · gettraceflow.com
Heatmaps
Traceflow provides real-time click, scroll, and mouse-movement heatmaps; availability is stated for all plans, with resolution and historical retention varying by plan.Read 2 Oct 2026 · gettraceflow.com
Multi-site
Multiple websites can be tracked from one dashboard, while the number allowed depends on the plan.Read 2 Oct 2026 · gettraceflow.com
Privacy and consent
The GDPR guidance tells customers to disclose Traceflow in their privacy policy, obtain cookie consent before tracking, provide data deletion, and sign a DPA if required.Read 2 Oct 2026 · gettraceflow.com
Visitor identification
Traceflow says it matches email contacts to website sessions using a first-party cookie set when a visitor clicks a link from an email; third-party cookies are not required.Read 2 Oct 2026 · gettraceflow.com
Website tracking
A tracking script captures pages, sessions, and interactions, and the documentation gives setup instructions for WordPress, Shopify, Next.js/React, and Astro.Read 2 Oct 2026 · gettraceflow.com

Plans and prices

Free Free limited tracked visits per month · one website · basic analytics Read 2 Oct 2026 · gettraceflow.com

Every Traceflow plan and price →

Strong points and limits

Strong points

  • Email and website journeys in one timeline
  • Does not read email body content
  • Real-time analytics and heatmaps
  • REST API and webhooks
  • 24-month default journey retention

Limits

  • Free plan limits visits and one website
  • Known timelines lose cookie-blocked sessions
  • Cookie consent is required before tracking
  • Heatmap resolution varies by plan

Who it suits

Traceflow is aimed at sales, marketing, e-commerce, and SaaS teams needing cross-channel journey views. It suits teams that can manage cookie consent, privacy disclosures, and retention settings.

Verdict

Traceflow links email metadata with identified website sessions and provides analytics, heatmaps, exports, and integrations. Privacy obligations and free-plan limits should be considered before deployment.

Where Specifiction places it

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