Qualtrics vs Verint Voice of the Customer

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.

Verint Voice of the Customer captures customer feedback across channels and helps turn it into insights and follow-up actions. It combines signals from surveys, speech interactions, text-based digital interactions, and website behavior to identify friction in customer journeys. Analytics include speech and text analysis, CX intelligence, predictive modeling, and sentiment analysis. Survey Management unifies information from customer and employee touchpoints and can trigger workflows based on survey data. The Web & Mobile offering analyzes digital journeys, detects customer struggles, and can respond in real time. Genie Bot lets analysts query unstructured data, while Data Insights Bot can generate dashboards from behavioral data. Automated actions may change workflows, provide real-time agent guidance, or adjust digital journeys. Verint says its Open Platform is built to integrate with leading CRM systems, CCaaS platforms, and data environments. The Enterprise CX offering is intended for organizations combining customer and contact center data for broader decisions. Verint lists Android, iOS, and web platforms. Pricing is not public; the product page directs prospective customers to request a demo or contact sales.