Qualtrics vs Zonka Feedback

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.

Zonka Feedback is a feedback-management platform with AI analysis for customer and employee responses. It collects surveys through email, SMS, WhatsApp, offline channels, websites, apps, in-product experiences, and other digital touchpoints. Teams can measure NPS, CSAT, and CES using a builder with more than 30 question types, templates, skip logic, branding, and multilingual support. AI Feedback Intelligence extracts themes and entities, analyzes sentiment and emotion, and links feedback themes to customer-experience metrics. Feedback Management adds case management, real-time alerts, automation workflows, and contact and journey tracking. The app can collect responses offline on iPads and Android tablets, then synchronize when connected. Listed integrations include Salesforce, HubSpot, Jira, Freshdesk, Intercom, Zendesk, Slack, MS Teams, Zapier, and webhooks; APIs and middleware support custom connections. The company states ISO 27001:2022 certification and GDPR and HIPAA compliance, with regional hosting in the US, Europe, Australia, or India. Pricing is by custom quote, with a 14-day trial listed.