RainFocus vs Zoho Backstage
RainFocus
rainfocus.com
Zoho Backstage
zoho.comSide by side
| Figure | RainFocus | Zoho Backstage |
|---|---|---|
| Price from | — | ₹7,900/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 6 |
| Spec score · Event Management Software | 8.4 (#40) | 9.4 (#2) |
| Spec score · Event CRM Software | 7.8 (#15) | 8.5 (#10) |
| Analytics | The platform provides real-time reporting, behavioral insights, ROI metrics, and benchmarking data drawn from more than 1,000 events. | Event dashboards report ticket sales, attendee activity, session performance, check-ins and revenue. |
| API | RainFocus offers API integrations with two-way data flow and a framework for custom integrations. | The public Backstage API is REST-based and exposes event, registration, agenda, speaker, sponsor, exhibitor and attendee data for custom integrations. |
| Engagement | Attendee engagement features include personalized content recommendations, networking, automated communications, and event games with leaderboards and prizes. | Backstage offers AI matchmaking, one-to-one chats, discussion channels, gamification, live polls and live Q&A. |
| Integrations | RainFocus says it integrates with more than 40 third-party platforms, including Salesforce, Oracle Eloqua, Adobe Marketo Engage, and HubSpot. | Plan comparison lists Google Analytics, Zoho CRM, Zoho Flow, Zoho PageSense, Zoho SalesIQ, Zoho Meeting, Zoom Webinar and Zoom Meetings integrations. |
| Security | RainFocus says it is ISO/IEC 27001:2022 certified, is audited annually, and encrypts platform data at rest and in transit. | Zoho says Backstage stores personal data using 256-bit AES encryption at rest and supports password-protected exports. |
| Support | RainFocus says a dedicated client success team provides support and guidance for event delivery. | Plan comparison specifies 24x5 email support for every subscription tier, while GetApp lists phone, chat, help desk, forums and knowledge-base support. |
| Ticketing | Yes | Backstage provides ticket sales with pre-set expiry and activation dates, attendee pre-approval and discount codes, with 0% ticketing commission on supported plans. |
| What it does | RainFocus is an event marketing and management platform for managing event programs, from event marketing and registration to lead capture and attendee engagement. | Zoho Backstage manages in-person, virtual and hybrid events, including websites, registrations, tickets, agendas, speakers, sponsors, exhibitors, engagement and analytics. |
Plans
Zoho Backstage
- FreeFree
- FreeFree
- FreeFree
- Essentials₹7,900 a month
- Premium₹14,900 a month
- Ultimate₹29,900 a month
In their own words
RainFocus
RainFocus is an event marketing and management platform for organizing conferences, field marketing, kickoffs, sales activations, roadshows, webinars, and other in-person, virtual, or hybrid experiences. It covers event promotion, lead capture, audience engagement, and demo booking. Registration tools manage attendee profiles, packages, orders, schedules, and uploads, with ticketing, forms, attendee email, and exhibitor tools. On-site features include offline-capable check-in kiosks, badge scanning, session access controls, and a mobile app for agendas and notifications. Virtual and hybrid events can use streaming, one-to-one meetings, chat, and Q&A. The platform offers personalized recommendations, networking, automated communications, and event games. RainFocus lists more than 40 integrations, including Salesforce, Oracle Eloqua, Adobe Marketo Engage, and HubSpot, plus two-way APIs and custom integration support. Reporting includes real-time metrics, behavioral insights, ROI measures, and benchmarks from more than 1,000 events. Pricing is on request.
Zoho Backstage
Zoho Backstage has no write-up on Specifiction yet; its figures are above.