REACH vs Upfluence
REACH
reach-influencers.com
Upfluence
upfluence.comSide by side
| Figure | REACH | Upfluence |
|---|---|---|
| Price from | $25/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 2 | 6 |
| Spec score · Influencer Marketing Platforms | 8.7 (#12) | 7.8 (#81) |
| Analytics | The homepage describes campaign performance analytics with real-time click insights. | The platform tracks campaign sales and ROI and displays metrics including revenue, average order value, commissions, clicks, and views. |
| Campaign management | Yes | Yes |
| Compliance | REACH's about page says influencers must comply with FTC disclosure rules when recommending a product or service. | Upfluence reported completing a SOC 2 audit in June 2024 and said reports are available to current or potential customers on request. |
| Creator discovery | Yes | Yes |
| Creator payments | Yes | Yes |
| Integrations | The privacy policy identifies Google, Facebook, and Twitter as third-party social media services users can use to log in or create an account. | Listed integrations include Amazon Attribution, Shopify, Adobe Commerce, BigCommerce, WooCommerce, Gmail, Outlook, Klaviyo, Zapier, and Hootsuite. |
| Payments | REACH offers built-in creator payments, and its pricing page says a service fee is added to influencer payments. | Upfluence Pay supports creator payouts worldwide in any currency, and the Autopilot plan includes multi-currency payments and automatic 1099 and W9 form generation. |
| Performance analytics | Yes | Yes |
| Product | REACH connects businesses and influencers to run influencer marketing campaigns. | Upfluence is an influencer marketing platform for discovering creators, managing campaigns, tracking performance, and paying creators. |
| Support | The about page invites users to send questions or platform issues through a feedback form. | The pricing FAQ says every client gets a dedicated account manager and that plans include free self-serve onboarding. |
Plans
Upfluence
- Find High-Impact CreatorsPrice not published
- Scale Creator ProgramsPrice not published
- AutopilotPrice not published
- Autopilot PlanPriced on request
- Find CreatorsPriced on request
- Scale ProgramsPriced on request
In their own words
REACH
REACH is an influencer marketing platform that brings businesses and creators together to plan and run campaigns. Its workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. Businesses can bring creators in after finding them through TikTok, Instagram, referrals, or their own networks. Campaign tools include performance analytics with real-time click insights and an AI assistant for setting up campaigns on business accounts. REACH offers built-in creator payments, with a service fee added to influencer payments. The platform is available on web, Android, and iOS, and is described as mobile friendly for desktop and mobile use. The free plan and free trial are available; the Business plan is listed at $25 a month, billed monthly, and a campaign page says the post-trial price is $25/month. Business features include unlimited campaigns and creator connections, automatic payments, tax reporting, content approvals, outreach tracking, and the AI assistant. REACH was founded in 2018 and is geared toward micro-influencers and businesses of any size.
Upfluence
Upfluence is paid influencer-marketing software for discovering creators, running campaigns, measuring performance, and paying creators. Its database contains more than 14 million creators across the listed plans. Jaice AI provides creator recommendations, campaign creation, and personalized outreach. Discovery features include creator search and contact, applications, lookalike discovery, and AI-assisted email personalization. Campaign tools include workflows, ecommerce integrations, CRM, affiliate and discount features, sales analytics, and social listening, depending on plan. Analytics track campaign sales and return on investment, with metrics such as revenue, average order value, commissions, clicks, and views. Upfluence Pay supports worldwide payouts in any currency; Autopilot adds multi-currency payments and automatic 1099 and W9 generation. Integrations include Amazon Attribution, Shopify, Adobe Commerce, BigCommerce, WooCommerce, Gmail, Outlook, Klaviyo, Zapier, and Hootsuite. The web and API versions use REST, JSON, authentication, and rate limits. Pricing is custom-quoted, with no free plan and a 12-month minimum contract.