RealHound 365 vs Union

RealHound 365 is a commercial real estate CRM for brokers, property managers, and owners working in Microsoft Office 365. It operates within Outlook, Excel, and Word, synchronizing contacts, properties, and deals across those tools. The product synchronizes more than 2,200 specialized real estate fields. Multifamily property profiles include unit mix analysis, sales history, and ownership tracking; office building profiles cover available space and lease management. Users can search and filter properties, contacts, and notes. The site also describes automated property valuation models using historical data and trend analysis, along with hundreds of reports combining property and contact information, customizable templates, and data visualization. The web application is described as accessible from any device, with data synchronized across desktop, mobile, and web platforms. RealHound 365 is available on iOS, Windows, and the web. The paid product offers a free trial without requiring a credit card, and expert support and training are included. The maker is based in Henderson, Nevada, and was founded in 1996.

Union is a web-based, paid CRM for multifamily housing. It places marketing, leasing, applications, renewals, and resident revenue on one renter record. The CRM timeline combines calls, texts, emails, tours, and applications, with actions logged. Its voice agent answers calls, qualifies prospects, checks availability and pricing, books tours, and can transfer a conversation with context. Web chat responds around the clock using live CRM data and can hand off to a person. Agent Assist suggests replies and shows renter or property context while employees control what is sent. One leasing flow covers applications, TransUnion credit and background screening, Mastercard income verification, document generation, and e-signature. Renewals reuse the resident record, with operators deciding which outreach AI handles. Union says it works with Yardi, RealPage, ResMan, and Entrata. Pricing is custom, quoted per unit and product. Union was founded in 2018 and is headquartered in Austin, Texas.