REALM vs REI BlackBook
REALM
realm.realtyREI BlackBook
reiblackbook.comSide by side
| Figure | REALM | REI BlackBook |
|---|---|---|
| Price from | $15/mo | $149/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 14 | 3 |
| Spec score · Real Estate CRM Software | 9.0 (#6) | 8.6 (#27) |
| Automated follow-up | Yes | Yes |
| Email marketing | Yes | Yes |
| Free plan | No | No |
| Integrations | Live integrations include Google and Outlook calendar sync, Instagram, Facebook Pages, LinkedIn, X, TikTok, Google Business Profile and lead-source webhooks; YouTube is coming soon. | The maker documents Zapier integration for connecting third-party lead sources and mapping contacts into REI BlackBook; it recommends direct integration when an outside app supports webhooks. |
| Lead import | Yes | Yes |
| Lead routing | Yes | Yes |
| Mobile app | Yes | Yes |
| Customer support | Support includes guides, answers, and human assistance when needed. | All plans include live support by chat and email, weekday daily office hours, REI Academy, and guided migration; Executive includes white-glove migration and a dedicated success manager. |
| Website included | Yes | Yes |
Plans
REALM
- EVE X$49 a month
- REALM AGENT$249 a month
- REALM TEAM (2–9 agents)$179 a month
- REALM TEAM (10–24 agents)$149 a month
- REALM TEAM (25–99 agents)$109 a month
- REALM TEAM (100+ agents)$79 a month
- REALM BROKER (1–24 agents)$99 a month
- REALM BROKER (25–99 agents)$79 a month
- REALM BROKER (100+ agents)$59 a month
- REALM Sign$15 a month
REI BlackBook
- Solo Operator$149 a month
- Team Operator$299 a month
- Executive Power Suite$799 a month
In their own words
REALM
REALM is a real estate platform for agents, teams and brokerages that combines CRM, transaction management, compliance, e-signature, communications, marketing and EVE AI. EVE can answer leads, prepare documents, track transactions, draft follow-ups and record actions against the records it reads. Users can choose Suggest, Guided or Autopilot modes, while offers, pricing, contracts, financing, legal questions, complaints and opt-outs are routed to a human. CRM tools combine lead routing, automatic nurture and email, text and calls in one thread per client and transaction. Marketing Studio drafts and schedules listing and brand content; agent websites include lead capture and analytics. Shared Rooms let clients and other transaction parties join by link without an account, password or app. REALM lists web and browser extension access, as well as a mobile app. Integrations include Gmail, Outlook, Slack, Teams, QuickBooks, Xero, lead sources and Zapier. Listed options include REALM Sign at $15 per user per month, EVE X at $49 per seat per month and REALM AGENT at $249 per seat per month. Availability information identifies Arizona-based agents and brokerages for the platform.
REI BlackBook
REI BlackBook has no write-up on Specifiction yet; its figures are above.