REALM vs The Salty CRM
REALM
realm.realtyThe Salty CRM
saltymarketing.nzSide by side
| Figure | REALM | The Salty CRM |
|---|---|---|
| Price from | $15/mo | $149/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| Plans published | 14 | 6 |
| Spec score · Real Estate CRM Software | 9.0 (#6) | 7.3 (#203) |
| Automated follow-up | Yes | Yes |
| Availability | The About page says Arizona and California are the launch markets for the full platform, while EVE X works anywhere today; the security page says the platform is currently available to Arizona-based agents and brokerages. | The CRM page says demo and trial signup are coming soon and invites visitors to check back shortly. |
| Email marketing | Yes | Yes |
| Free plan | No | No |
| Integrations | Live integrations include Google and Outlook calendar sync, Instagram, Facebook Pages, LinkedIn, X, TikTok, Google Business Profile and lead-source webhooks; YouTube is coming soon. | The Elite plan includes custom automations and integrations; the page does not name specific integrations. |
| Customer support | Support includes guides, answers, and human assistance when needed. | Starter includes email and chat support, while Elite includes priority support. |
Plans
REALM
- EVE X$49 a month
- REALM AGENT$249 a month
- REALM TEAM (2–9 agents)$179 a month
- REALM TEAM (10–24 agents)$149 a month
- REALM TEAM (25–99 agents)$109 a month
- REALM TEAM (100+ agents)$79 a month
- REALM BROKER (1–24 agents)$99 a month
- REALM BROKER (25–99 agents)$79 a month
- REALM BROKER (100+ agents)$59 a month
- REALM Sign$15 a month
The Salty CRM
- Starter$149 a month
- Pro$249 a month
- Elite$999 a month
- Starter$149 a month
- Pro$249 a month
- Elite$999 a month
In their own words
REALM
REALM is a real estate platform for agents, teams and brokerages that combines CRM, transaction management, compliance, e-signature, communications, marketing and EVE AI. EVE can answer leads, prepare documents, track transactions, draft follow-ups and record actions against the records it reads. Users can choose Suggest, Guided or Autopilot modes, while offers, pricing, contracts, financing, legal questions, complaints and opt-outs are routed to a human. CRM tools combine lead routing, automatic nurture and email, text and calls in one thread per client and transaction. Marketing Studio drafts and schedules listing and brand content; agent websites include lead capture and analytics. Shared Rooms let clients and other transaction parties join by link without an account, password or app. REALM lists web and browser extension access, as well as a mobile app. Integrations include Gmail, Outlook, Slack, Teams, QuickBooks, Xero, lead sources and Zapier. Listed options include REALM Sign at $15 per user per month, EVE X at $49 per seat per month and REALM AGENT at $249 per seat per month. Availability information identifies Arizona-based agents and brokerages for the platform.
The Salty CRM
The Salty CRM has no write-up on Specifiction yet; its figures are above.