Retain vs Togile CRM

Retain analyzes product usage and payment signals to score customer health, identify churn risk, and explain what is driving that risk. Its AI examines more than 10 behavior signals, including feature use, onboarding, trends, quiet days, and billing. Scores run from 0 to 100, correspond to risk levels, and are recalculated daily from current behavior. Teams can compare retention by signup month, plan, channel, or account size, and identify a Best Retention Trigger shared by successful customers. Retain groups accounts by lifecycle stage, sends contextual risk alerts, and prepares win-back messages based on customer changes. Product events can arrive through its SDK or API or be forwarded from PostHog; subscription information can come from Stripe or Polar. Alerts can be configured for Slack or Discord. It also exposes seven MCP tools to AI clients including Claude, Cursor, Codex, Gemini, and Perplexity: five read data and two change alert state. Retain is aimed at B2B SaaS companies past product-market fit with high-value customers and lean customer-success or account-management teams. There is no free plan; a 14-day trial is available. Monthly plans start at $79 a month for up to 150 active accounts.

Togile CRM manages contacts, deals, sales pipelines, and revenue signals, with AI features for scoring leads and guiding pipeline work. Its visual pipeline includes real-time lead scores on a 0–100 scale, next-action intelligence, and revenue forecasting. AI workflows can score and route leads, send messages, and update forecasts without human triggers. The platform also lists marketing automation, more than 100 native integrations, REST APIs, and webhooks. It is available on the web, iOS, and Android, with offline mode in the mobile apps. The Startup plan is free for up to five users and 10,000 records. Growth costs ₹36,000 per year for up to 15 users and 1,00,000 records; Business costs ₹11,999 per month for up to 100 users and 3,00,000 records. Those paid-plan prices are listed for clients in India. Enterprise has unlimited users, with price not listed. Togile says it is ISO 27001 certified and VAPT assessed, and describes AES-256 encryption at rest, TLS 1.3 in transit, role-based access, and immutable audit logs.