RiteTag vs SmartMetrics

RiteTag provides hashtag suggestions for text and images using real-time hashtag engagement. It can suggest tags for words or shorter text on websites and mobile devices, and for images, including those for Instagram and Pinterest. Its browser extension works on sites where users manage social profiles, including Facebook, Instagram, Pinterest, Buffer, and Hootsuite. Users can group and compare hashtags in Tag Sets and use those sets with RiteForge and RiteBoost. A subscription includes Android and iOS apps and a combined allowance of 1,000 suggestion queries per month across mobile apps and browser extensions. API access and Hashtag Reports are excluded; reports are charged separately based on data volume. RiteTag offers a 7-day trial. After it expires, users who do not upgrade can use the site for research and Hashtag Sets, but not the apps or browser extension. The listed RiteTag plan costs $49 a year.

SmartMetrics provides Instagram account and hashtag analytics for brands and agencies through web access and an API. Account reports visualize more than 30 measures across accounts, posts, and stories, including audience demographics and geography, engagement, reach, and impressions. Hashtag tracking covers daily post updates, performance, sentiment, top posts, and related hashtags. The service also tracks brand mentions in real time and lets users respond from one place. Reports can be exported as PDF or CSV, charts as images, and shared through a secret link. Agency tools include scheduled and white-label reports, shared online reports, goals, and smart alerts. Its documented API uses key-based authentication over HTTPS; account analytics require authorization through Facebook. Plans start at $9 a month for up to three accounts, with hashtags counting toward the profile limit. A 14-day trial does not require a credit card, but the account is put on hold afterward unless the user subscribes.