RudderStack Customer Data Platform vs Salesforce Data 360
RudderStack Customer Data Platform
rudderstack.comSalesforce Data 360
salesforce.comSide by side
| Figure | RudderStack Customer Data Platform | Salesforce Data 360 |
|---|---|---|
| Price from | $265/mo | $20/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 3 |
| Spec score · Customer Data Platforms | 8.9 (#6) | 7.3 (#36) |
| Integrations | The integration catalog advertises more than 200 destination integrations across analytics, advertising, CRM, data warehouses and other categories. | Salesforce lists 200+ connectors, including connections to Salesforce clouds, MuleSoft, databases, and third-party apps. |
| Support | The Free plan has community Slack support without dedicated support; paid plans receive some team support, and Enterprise includes an account manager and dedicated Slack channel. | Salesforce’s Standard Success Plan is included in all licenses and provides knowledge articles, documentation, Trailhead, and the Trailblazer Community. |
Plans
RudderStack Customer Data Platform
- FreeFree
- Growth$265 a month
- EnterprisePriced on request
Salesforce Data 360
- Profiles$240 a year
- Enterprise Profiles$420 a year
- Flex CreditsPriced on request
In their own words
RudderStack Customer Data Platform
RudderStack Customer Data Platform collects data from websites, applications, and backend systems, then routes it downstream in real time. Its warehouse-first approach builds on a customer’s warehouse, and RudderStack says it does not store customer data. Profiles can combine event information with other data-cloud sources to model a customer 360, while identity-resolved data can be activated across more than 200 tools. Listed integrations include Google Ads, Salesforce, Snowflake, Google BigQuery, Databricks, and Apache Kafka. Governance features include schema management, event validation, consent automation, and PII handling; security controls include SSO, SSH tunnels, permissions management, and audit logs. The Free plan costs nothing and includes 250K events per month, 16 SDK sources, 200+ cloud destinations, warehouse destinations, and Reverse ETL. Processing stops after a second consecutive monthly overage. Growth costs $265 a month and includes one million events per month. Enterprise pricing is custom, and a 30-day trial is listed.
Salesforce Data 360
Salesforce Data 360 brings fragmented information from external data lakes, websites, legacy systems, and other sources into unified Customer 360 profiles for Salesforce applications and Agentforce. Its Zero-Copy architecture accesses data where it already resides rather than moving or duplicating it. The service handles structured and unstructured data, including documents, images, and streaming events, and reconciles identities across sources. Teams can create calculated insights, segments, and predictive models, then use Flow to trigger actions. Salesforce lists more than 200 connectors spanning Salesforce clouds, MuleSoft, databases, and third-party applications. Batch ingestion and zero-copy integrations are free, while specified Data 360 actions are charged. Salesforce customers can provision it free with limited storage and consumption credits. Profiles costs $240 a year per 1k profiles; Enterprise Profiles costs $420 a year per 1k profiles. Flex Credits costs what you agree with the maker per 100k credits. Licenses are add-ons to a Salesforce org license.