RudderStack Customer Data Platform vs Selligent
RudderStack Customer Data Platform
rudderstack.comSelligent
zetaglobal.comSide by side
| Figure | RudderStack Customer Data Platform | Selligent |
|---|---|---|
| Price from | $265/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 1 |
| Spec score · Customer Data Platforms | 8.9 (#6) | 7.7 (#23) |
| Integrations | The integration catalog advertises more than 200 destination integrations across analytics, advertising, CRM, data warehouses and other categories. | The product page lists connectors for Salesforce CRM, Microsoft Dynamics CRM, Sugar CRM, Shopify, and Magento. |
| Support | The Free plan has community Slack support without dedicated support; paid plans receive some team support, and Enterprise includes an account manager and dedicated Slack channel. | Customers can create a support ticket in the Selligent support portal, or contact their Zeta representative if they do not have a portal account. |
| What it does | RudderStack is a warehouse-native customer data platform for collecting, governing, unifying and activating customer data. | Selligent combines data, insights, and marketing automation to help businesses create customer-centric strategies across channels. |
Plans
RudderStack Customer Data Platform
- FreeFree
- Growth$265 a month
- EnterprisePriced on request
In their own words
RudderStack Customer Data Platform
RudderStack Customer Data Platform collects data from websites, applications, and backend systems, then routes it downstream in real time. Its warehouse-first approach builds on a customer’s warehouse, and RudderStack says it does not store customer data. Profiles can combine event information with other data-cloud sources to model a customer 360, while identity-resolved data can be activated across more than 200 tools. Listed integrations include Google Ads, Salesforce, Snowflake, Google BigQuery, Databricks, and Apache Kafka. Governance features include schema management, event validation, consent automation, and PII handling; security controls include SSO, SSH tunnels, permissions management, and audit logs. The Free plan costs nothing and includes 250K events per month, 16 SDK sources, 200+ cloud destinations, warehouse destinations, and Reverse ETL. Processing stops after a second consecutive monthly overage. Growth costs $265 a month and includes one million events per month. Enterprise pricing is custom, and a 30-day trial is listed.
Selligent
Selligent is a paid marketing automation platform for enterprise businesses. It supports personalized campaigns across email, mobile, and other digital channels, including one-time sends and always-on customer journeys. Teams can use advanced targeting, dynamic content, automated cadence plans, responsive templates, and custom journey flows. Audience management includes AI-driven targeting recommendations, while real-time updates and detailed reports help identify trends and patterns. Documented connectors cover Salesforce, Microsoft Dynamics, SugarCRM, Shopify, Adobe Commerce, and Snowflake. Advertising integrations include Meta, Snapchat, X, and Google Customer Match; Zeta says activation requires contacting it and configuring plugins. Messaging options include SMS, MMS, RCS, mobile push, in-app notifications, social, and custom endpoints. Selligent provides an API Explorer for GET, POST, PUT, and DELETE operations. Login supports Okta, Azure, and Ping One single sign-on, with multifactor authentication required for non-SSO users. Pricing is available on request.