RudderStack Customer Data Platform vs Zeta CDP
RudderStack Customer Data Platform
rudderstack.comZeta CDP
zetaglobal.comSide by side
| Figure | RudderStack Customer Data Platform | Zeta CDP |
|---|---|---|
| Price from | $265/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 1 |
| Spec score · Customer Data Platforms | 8.9 (#6) | 7.5 (#28) |
| Customer profiles | RudderStack Profiles can use event data and other data-cloud data to model a customer 360. | It ingests, cleanses, and unifies data from any source into continuously enriched, activation-ready profiles. |
| Founded | 2019 | 2007 |
| Integrations | The integration catalog advertises more than 200 destination integrations across analytics, advertising, CRM, data warehouses and other categories. | Zeta lists integrations including Adobe Audience Manager, Adobe Campaign, Adobe Experience Platform, Amazon S3, AWS, Amplitude, Braze, and BigCommerce. |
| Profiles | Profiles creates an identity graph and computes customer features in a data warehouse or lake. | It ingests, cleanses, and unifies data from any source into continuously enriched profiles for customers and prospects. |
| Support | The Free plan has community Slack support without dedicated support; paid plans receive some team support, and Enterprise includes an account manager and dedicated Slack channel. | Zeta Marketing Platform support is available 24/7, including holidays, through its service desk portal or [email protected]. |
Plans
RudderStack Customer Data Platform
- FreeFree
- Growth$265 a month
- EnterprisePriced on request
In their own words
RudderStack Customer Data Platform
RudderStack Customer Data Platform collects data from websites, applications, and backend systems, then routes it downstream in real time. Its warehouse-first approach builds on a customer’s warehouse, and RudderStack says it does not store customer data. Profiles can combine event information with other data-cloud sources to model a customer 360, while identity-resolved data can be activated across more than 200 tools. Listed integrations include Google Ads, Salesforce, Snowflake, Google BigQuery, Databricks, and Apache Kafka. Governance features include schema management, event validation, consent automation, and PII handling; security controls include SSO, SSH tunnels, permissions management, and audit logs. The Free plan costs nothing and includes 250K events per month, 16 SDK sources, 200+ cloud destinations, warehouse destinations, and Reverse ETL. Processing stops after a second consecutive monthly overage. Growth costs $265 a month and includes one million events per month. Enterprise pricing is custom, and a 30-day trial is listed.
Zeta CDP
Zeta CDP is a customer data platform for unifying customer and prospect information to support individualized marketing across channels and the customer lifecycle. It ingests and cleanses data from any source into continuously enriched profiles that can be activated. The described architecture is schemaless, supports real-time processing, and includes a low-code interface for configuration. Profiles can include identity, demographic, behavioral, transactional, location, and intent signals. Zeta says its Data Cloud can help identify anonymous web visitors and recognize users across touchpoints. The CDP supports orchestration across email, mobile, web, and paid media, with native channel support and an extensible connector framework. Grow by Zeta offers sign-ups, questionnaires, polls, quizzes, and sweepstakes for collecting permissioned data. Predictive, generative, and agentic AI supports onboarding, segmentation, personalization, lead scoring, pricing, bundling, and behavior-based triggers. Zeta describes its platform as serving enterprises. The CDP is paid, with pricing on request; its page invites visitors to request a personalized demo. Zeta also offers account management and professional services for data and omnichannel activation strategy.