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Zeta CDP

zetaglobal.com

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Spec score 7.5 #28 of 58 in Customer Data Platforms

What it is

Zeta CDP is a customer data platform for unifying customer and prospect information to support individualized marketing across channels and the customer lifecycle. It ingests and cleanses data from any source into continuously enriched profiles that can be activated. The described architecture is schemaless, supports real-time processing, and includes a low-code interface for configuration. Profiles can include identity, demographic, behavioral, transactional, location, and intent signals. Zeta says its Data Cloud can help identify anonymous web visitors and recognize users across touchpoints. The CDP supports orchestration across email, mobile, web, and paid media, with native channel support and an extensible connector framework. Grow by Zeta offers sign-ups, questionnaires, polls, quizzes, and sweepstakes for collecting permissioned data. Predictive, generative, and agentic AI supports onboarding, segmentation, personalization, lead scoring, pricing, bundling, and behavior-based triggers. Zeta describes its platform as serving enterprises. The CDP is paid, with pricing on request; its page invites visitors to request a personalized demo. Zeta also offers account management and professional services for data and omnichannel activation strategy.

Spec sheet

Purpose
Zeta CDP unifies data and identity to support individualized marketing across channels and throughout the customer lifecycle.Read 4 Oct 2026 · zetaglobal.com
Audience
Zeta describes its platform as serving enterprises and its CDP as supporting marketers seeking to unify data and activate engagement across channels.Read 4 Oct 2026 · zetaglobal.com
Integrations
Zeta lists integrations including Adobe Audience Manager, Adobe Campaign, Adobe Experience Platform, Amazon S3, AWS, Amplitude, Braze, and BigCommerce.Read 4 Oct 2026 · zetaglobal.com
Security
Zeta’s platform documentation describes SAML 2.0 single sign-on, IP whitelisting for the UI, APIs, and FTPs, and multi-factor authentication.Read 3 Oct 2026 · knowledgebase.zetaglobal.com
Support
Zeta Marketing Platform support is available 24/7, including holidays, through its service desk portal or [email protected].Read 3 Oct 2026 · knowledgebase.zetaglobal.com
Headquarters
New York City, United StatesRead 28 Sep 2026 · zetaglobal.com
Founded
2007Read 28 Sep 2026 · zetaglobal.com
Activation channels
The CDP page lists native support for email, mobile, web, and paid media, plus out-of-the-box integrations and an extensible connector framework.Read 3 Oct 2026 · zetaglobal.com
AI
Zeta describes predictive, generative, and agentic AI for onboarding, segmentation, and personalization, including an agentic onboarding manager.Read 3 Oct 2026 · zetaglobal.com
AI features
Zeta says its predictive, generative, and agentic AI supports onboarding, segmentation, personalization, lead scoring, pricing, bundling, and behavior-based triggers.Read 4 Oct 2026 · zetaglobal.com
Channels
The CDP supports cross-channel orchestration across email, mobile, web, and paid media.Read 4 Oct 2026 · zetaglobal.com
Customer profiles
It ingests, cleanses, and unifies data from any source into continuously enriched, activation-ready profiles.Read 4 Oct 2026 · zetaglobal.com
Data architecture
Zeta describes its architecture as flexible and schemaless, with real-time processing at enterprise scale and a low-code interface for data configuration.Read 4 Oct 2026 · zetaglobal.com
Enrichment and insights
Profiles can be augmented with identity, demographic, behavioral, transactional, location, and intent signals, with dashboards for customer, competitor, and market intelligence.Read 4 Oct 2026 · zetaglobal.com
First-party data
Grow by Zeta offers sign-ups, questionnaires, polls, quizzes, and sweepstakes to collect owned, permissioned data through interactive experiences.Read 3 Oct 2026 · zetaglobal.com
First-party data capture
Grow by Zeta supports interactive experiences such as sign-ups, questionnaires, polls, quizzes, and sweepstakes to collect permissioned first- and zero-party data.Read 4 Oct 2026 · zetaglobal.com
Identity resolution
The product can connect first-party data to Zeta’s Data Cloud of 245+ million U.S. consumers and convert anonymous web traffic into known individuals.Read 4 Oct 2026 · zetaglobal.com
Integration support
Zeta invites customers to ask about integrations that are not listed and offers an extensible connector framework.Read 4 Oct 2026 · zetaglobal.com
Pricing and access
The CDP page invites visitors to request a personalized demo; it does not state a price, free plan, or trial terms.Read 3 Oct 2026 · zetaglobal.com
Privacy and security
Zeta says its information security management system is based on ISO 27001 best practices and covers company and client information, processing, and incident response.Read 4 Oct 2026 · knowledgebase.zetaglobal.com
Privacy and security practices
Zeta says its information security management system is based on ISO 27001 best practices and that it supports client deletion and opt-out requests through multiple processes, including APIs.Read 3 Oct 2026 · knowledgebase.zetaglobal.com
Profiles
It ingests, cleanses, and unifies data from any source into continuously enriched profiles for customers and prospects.Read 3 Oct 2026 · zetaglobal.com
Salesforce integration
Zeta’s Salesforce CRM integration supports creating and syndicating customers from the Zeta Marketing Platform to Salesforce CRM.Read 3 Oct 2026 · knowledgebase.zetaglobal.com
Security documentation
Zeta’s Trust Center lets users request access to security documentation and directs visitors to product-specific information, including ZMP.Read 4 Oct 2026 · trust.zetaglobal.com
Services and support
The CDP page says Zeta provides account management and professional services to help map a data and omnichannel activation strategy.Read 4 Oct 2026 · zetaglobal.com

Plans and prices

Zeta CDP Priced on request Personalized demo requested Read 4 Oct 2026 · zetaglobal.com

Every Zeta CDP plan and price →

Strong points and limits

Strong points

  • Unifies data into enriched customer profiles
  • Supports real-time processing and low-code configuration
  • Activates across email, mobile, web, and paid media
  • Includes an extensible connector framework
  • Offers account management and professional services

Limits

  • Pricing is available on request
  • No free plan or trial terms are stated
  • The page invites visitors to request a personalized demo

Who it suits

It suits enterprise marketers seeking to unify customer and prospect data and activate engagement across email, mobile, web, and paid media. Organizations needing integration or strategy support may also consider its connector framework and professional services.

Verdict

Zeta CDP brings profile building, audience activation, and data collection into a platform aimed at enterprise marketers. Pricing requires a request, so prospective customers will need to seek a personalized demo for more detail.

Where Specifiction places it

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