Salesforce CRM Analytics vs Springbig

Salesforce CRM Analytics is Salesforce’s native analytics experience, putting AI-powered insights into CRM workflows. Users can ask questions, predict outcomes, receive recommendations, and act through dashboard creation and editing, ready-made dashboards, KPIs, and analytics data models for Salesforce business lines and industry clouds. Data may come from Salesforce or external ERP and transaction systems, data lakes, warehouses, and semistructured device or website data. Documented connectors include Amazon Athena, Google BigQuery, Snowflake, Databricks, Microsoft Azure, SAP HANA Cloud, and Zendesk. Insights can be found, shared, and discussed in Slack with subscriptions and notifications. The cloud service is available on web, API, iOS 16 or later, and Android 5 or later. Salesforce says it inherits Salesforce security, permissions, role hierarchy, and compliance standards and can scale to 10 billion rows. CRM Analytics Growth costs $140 a year, billed USD/User/Month annually; Plus costs $165 a year on the same billing basis.

Springbig has no write-up on Specifiction yet; its figures are above.