SAP Analytics Cloud vs Selligent
SAP Analytics Cloud
sap.comSelligent
zetaglobal.comSide by side
| Figure | SAP Analytics Cloud | Selligent |
|---|---|---|
| Price from | $36/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 1 |
| Spec score · Customer Data Platforms | 8.6 (#8) | 7.7 (#23) |
| Integrations | Named data sources include SAP HANA, SAP S/4HANA, SAP BW/4HANA, SAP BusinessObjects, SQL, OData, and Google BigQuery. | The product page lists connectors for Salesforce CRM, Microsoft Dynamics CRM, Sugar CRM, Shopify, and Magento. |
| Security | The product supports user, role, and access administration, and its help documentation describes single sign-on and folder access and privacy settings. | Selligent supports outbound mutual TLS for web custom components and plugins; it is activated on request, with a dedicated certificate per customer. |
| Support | SAP identifies partner specialists, SAP experts, and its extended developer community as support resources for deployment and questions. | Customers can create a support ticket in the Selligent support portal, or contact their Zeta representative if they do not have a portal account. |
| What it does | SAP Analytics Cloud is a SaaS product combining business intelligence, planning, predictive analytics, reporting, and collaboration. | Selligent combines data, insights, and marketing automation to help businesses create customer-centric strategies across channels. |
Plans
SAP Analytics Cloud
- Business Intelligence$36 a month
- SAP Analytics CloudPriced on request
In their own words
SAP Analytics Cloud
SAP Analytics Cloud brings business intelligence, analytics and enterprise planning together in a cloud service. It supports financial, supply chain and operational planning, with real-time data refresh, scheduled reports, embedded analytics, natural-language queries and row-level security. Joule can automate reports, model scenarios, surface insights and handle analytics and planning tasks through conversation. More than 100 prebuilt business content packages are available across lines of business. Named data sources include SAP HANA, SAP S/4HANA, SAP BW/4HANA, SAP BusinessObjects, SQL, OData and Google BigQuery. Live connections analyze data at its source without replication; import connections bring data in for modeling. The service offers web, iOS and Android access and hybrid deployment. Mobile apps require an SAP Analytics Cloud account and mobile services enabled by the user's IT department. Pricing is on request, and there is no free plan. A no-cost 30-day trial uses sample data on a shared tenant and excludes some administration, customization, master data management and integration capabilities.
Selligent
Selligent is a paid marketing automation platform for enterprise businesses. It supports personalized campaigns across email, mobile, and other digital channels, including one-time sends and always-on customer journeys. Teams can use advanced targeting, dynamic content, automated cadence plans, responsive templates, and custom journey flows. Audience management includes AI-driven targeting recommendations, while real-time updates and detailed reports help identify trends and patterns. Documented connectors cover Salesforce, Microsoft Dynamics, SugarCRM, Shopify, Adobe Commerce, and Snowflake. Advertising integrations include Meta, Snapchat, X, and Google Customer Match; Zeta says activation requires contacting it and configuring plugins. Messaging options include SMS, MMS, RCS, mobile push, in-app notifications, social, and custom endpoints. Selligent provides an API Explorer for GET, POST, PUT, and DELETE operations. Login supports Okta, Azure, and Ping One single sign-on, with multifactor authentication required for non-SSO users. Pricing is available on request.