SAP Customer Data Platform vs ServiceNow Workflow Data Fabric
SAP Customer Data Platform
sap.comServiceNow Workflow Data Fabric
servicenow.comSide by side
| Figure | SAP Customer Data Platform | ServiceNow Workflow Data Fabric |
|---|---|---|
| Price from | $1.15/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 14 | 2 |
| Spec score · Data Fabric Software | 8.0 (#7) | 7.4 (#15) |
| Extensibility | SAP exposes Connector Studio, custom server applications, integration guides, schemas, release notes, and partner implementation services. | Integration Hub supports REST, SOAP, JDBC, PowerShell, SFTP, SSH, JSON/XML parsing and data-stream actions across subscription tiers. |
| Founded | 1972 | 2004 |
| Headquarters | Walldorf, Germany | Santa Clara, California, USA |
| Integrations | SAP provides out-of-the-box and custom connectors for importing data from multiple sources and configuring destinations. | Integration Hub Enterprise connects API-based systems to ServiceNow with 220+ prebuilt spokes. |
| Limit: cost | G2 reviewers describe licensing, implementation, and maintenance as expensive, especially for smaller organizations. | G2’s review summary says 15 mentions describe the product as expensive, especially for smaller teams or simpler use cases. |
| Limit: performance | G2 reviewers mention slow loading with high data volumes, campaign delays, and recommendation-processing lag. | G2 summarizes 14 mentions of slow performance with large datasets and data operations. |
| Purpose | The platform surfaces customer data insights in real time across the enterprise to support personalized engagement, revenue growth, and retention. | Workflow Data Fabric powers AI agents and workflows with AI-ready, instantly actionable data by connecting, contextualizing, and controlling data from any source. |
| Rating on G2 | 4.4 out of 5 from 56 reviews | 4.3 out of 5 from 155 reviews |
| Security and compliance | SAP states that Customer Data Solutions, covering CDP, underwent an independently performed SOC 2 Type 2 examination for security, availability, processing integrity, and confidentiality. | ServiceNow states that Workflow Data Fabric provides secure access, governance controls and lineage, while its Trust site publishes certifications and status information. |
| System requirements | SAP’s product materials specify browser-based access and direct users to current technical documentation rather than an installable desktop package. | ServiceNow release notes direct administrators to the Store listing for family compatibility and system requirements. |
| What it does | SAP Customer Data Platform unifies customer data from front-office and back-office systems into real-time profiles for personalized engagement. | Workflow Data Fabric connects data from disparate systems, adds business context and governance, and makes it usable by workflows and AI agents. |
Plans
SAP Customer Data Platform
- SAP Customer Data Platform$1.15 a month
- SAP BusinessObjects BI (user)Priced on request
- SAP Crystal Reports 2025 FullPriced on request
- SAP Customer Data PlatformPriced on request
- SAP Master Data Governance via SAP Business Data Cloud core Priced on request
- SAP Customer Data Platform, advanced insights$599 a month
- Cloud test and demo for SAP Master Data Governance, cloud edPriced on request
- SAP BusinessObjects BI (CS)Priced on request
- SAP Crystal Reports 2025 UpgradePriced on request
- SAP Customer Data Platform, advanced insightsPriced on request
ServiceNow Workflow Data Fabric
- Workflow Data Fabric AdvancedPriced on request
- Workflow Data Fabric FoundationPriced on request
In their own words
SAP Customer Data Platform
SAP Customer Data Platform brings customer data together into profiles for individual and account-level B2B and B2C use cases. It surfaces insights in real time to support personalized engagement, revenue growth, and retention. The platform combines identity and purpose data, then coordinates customer data with engagement systems according to privacy permissions; it can also activate profile data customers share directly with permission. Generative AI enriches customer insights and operational intelligence, while ongoing attribute calculations support segmentation and real-time decisions. SAP describes a native ERP connection and integrations using a common data model with ERP, supply chain management, and other cloud solutions. Data can enter through prebuilt or custom connectors, APIs, or batch ingestion, including legacy imports from Microsoft Azure, Amazon Web Services, Google Cloud Storage, and SFTP. REST APIs support ingestion, querying, deletion, and auditing administrative operations and updates. The product is a multitenant SaaS service, available through web and API. Pricing is paid, with no free plan; the listed SAP Customer Data Platform plan costs $1.15 a month, billed monthly, in blocks of 1 Capacity Unit per month, on a 3-to-36-month contract. Pricing depends on data objects, storage, and insight configurations.
ServiceNow Workflow Data Fabric
ServiceNow Workflow Data Fabric has no write-up on Specifiction yet; its figures are above.