Sarufi vs Smobi
Sarufi
sarufi.io
Smobi
smobi.comSide by side
| Figure | Sarufi | Smobi |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 1 |
| Spec score · SMS Chatbot Software | 8.2 (#10) | 6.8 (#30) |
| Analytics | An analytics dashboard tracks conversation volume, active users, message counts and engagement trends with date filtering. | Smobi says analytics track delivery, reads, replies, clicks, and revenue by message and flow. |
| Developer tools | The platform provides REST APIs, webhooks, per-chatbot MCP servers, and flows in plain JSON that can be edited in its built-in IDE and kept in git. | Smobi describes a typed TypeScript SDK, REST API, and webhooks for delivery, read, reply, and tap events. |
| Headquarters | Dar es Salaam, Tanzania | New York, United States |
| Integrations | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. | The site lists Shopify, Klaviyo, Zapier, HubSpot, Segment, and webhooks as integrations. |
| Intended users | Neurotech describes Sarufi as conversational AI infrastructure for African businesses and teams working with channels such as mobile money, WhatsApp, voice calls, and high-volume support. | The site presents Smobi as a platform for brands that want to run customer engagement and support over RCS and SMS. |
| Product | Sarufi helps teams build, test, and deploy AI-powered conversational agents to automate business processes. | Smobi describes itself as an AI-powered customer engagement platform for branded, interactive RCS and SMS messaging, with SMS fallback. |
| Support | Sarufi says its team responds to enterprise, compliance and integration questions within one business day. | The contact page says Smobi replies within one business day and offers a 30-minute walkthrough using the customer’s use case on a real device. |
Plans
In their own words
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.