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Sarufi

sarufi.io

Free plan WebAPI
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Spec score 8.4 #73 of 257 in Chatbot Builders

What it is

Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.

Spec sheet

What it does
Sarufi helps businesses build, test and deploy AI-powered conversational agents for customer workflows.Read 21 Oct 2026 · sarufi.io
Product
Sarufi helps teams build, test, and deploy AI-powered conversational agents to automate business processes.Read 2 Oct 2026 · sarufi.io
Intended users
Neurotech describes Sarufi as conversational AI infrastructure for African businesses and teams working with channels such as mobile money, WhatsApp, voice calls, and high-volume support.Read 2 Oct 2026 · neurotech.africa
Free plan
YesRead 20 Sep 2026 · sarufi.io
Integrations
Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks.Read 2 Oct 2026 · sarufi.io
Privacy
Sarufi’s privacy policy says it uses technical and organisational security measures and cautions that it cannot guarantee complete security of internet transmissions or stored information.Read 2 Oct 2026 · sarufi.io
Support
Sarufi says its team responds to enterprise, compliance and integration questions within one business day.Read 21 Oct 2026 · sarufi.io
Headquarters
Dar es Salaam, TanzaniaRead 28 Sep 2026 · sarufi.io
Maker
Sarufi is built by Neurotech Africa, whose privacy policy identifies the operating company as Neurotech Company Limited in Dar es Salaam, Tanzania.Read 2 Oct 2026 · sarufi.io
AI responses
LLM response actions provide context-aware replies with configurable fallback behavior and prompt customization.Read 21 Oct 2026 · sarufi.io
Analytics
An analytics dashboard tracks conversation volume, active users, message counts and engagement trends with date filtering.Read 21 Oct 2026 · sarufi.io
API authentication
API requests use a workspace Bearer token supplied in the Authorization header.Read 21 Oct 2026 · beta.sarufi.io
Builder
Users can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys.Read 2 Oct 2026 · sarufi.io
Channels
One agent can be deployed across WhatsApp, SMS, USSD and an embeddable web widget.Read 21 Oct 2026 · sarufi.io
Company founding
LinkedIn lists Neurotech Africa as founded in 2021, with headquarters in Dar es Salaam and 2–10 employees.Read 21 Oct 2026 · linkedin.com
Company headquarters
Sarufi lists its office at SkyCity Mall, 9th Floor, Dar es Salaam, Tanzania.Read 21 Oct 2026 · sarufi.io
Company legal name
The privacy policy identifies the operator as Neurotech Company Limited, doing business as Neurotech Africa.Read 21 Oct 2026 · sarufi.io
Data collected
The privacy policy lists names, phone numbers, email addresses, passwords, billing addresses and payment-card data among information it may collect.Read 21 Oct 2026 · sarufi.io
Developer tools
The platform provides REST APIs, webhooks, per-chatbot MCP servers, and flows in plain JSON that can be edited in its built-in IDE and kept in git.Read 2 Oct 2026 · sarufi.io
Documentation depth
Official docs include user guides for getting started, workspaces, chatbots, flows, knowledge bases, integrations, team settings and billing.Read 21 Oct 2026 · sarufi.io
Flow portability
Flows are plain JSON that can be edited in the built-in IDE and versioned in git.Read 21 Oct 2026 · sarufi.io
Funding
Dealroom lists a June 2023 angel round of $36,000 for Neurotech Africa.Read 21 Oct 2026 · app.dealroom.co
Human handoff
Live agents can take over conversations while retaining the conversation history and context.Read 21 Oct 2026 · sarufi.io
Intent recognition
Sarufi supports custom intents, example phrases and configurable NLU matching for African languages.Read 21 Oct 2026 · sarufi.io
JSON IDE
A Monaco-based IDE lets users edit flow JSON with syntax highlighting, formatting and backend validation markers.Read 21 Oct 2026 · sarufi.io
Knowledge bases
Users can upload PDFs, documents and URLs for retrieval-augmented, source-grounded chatbot answers.Read 21 Oct 2026 · sarufi.io
Language support
The product page says more than 10 African languages are supported natively, including Swahili, Amharic and Hausa.Read 21 Oct 2026 · sarufi.io
Languages
The product page says Sarufi natively supports more than 10 African languages.Read 2 Oct 2026 · sarufi.io
Limit: pricing transparency
Independent directory research reports that the Developer plan's paid price is not published and its stated allowance is 1,000 messages per month.Read 21 Oct 2026 · itechguides.com
MCP integration
Each chatbot can register remote MCP servers as tools for LLM agents.Read 21 Oct 2026 · docs.sarufi.io
Meta Flows
A visual editor supports WhatsApp interactive screens, forms, dropdowns, image pickers and other UI components.Read 21 Oct 2026 · sarufi.io
Notable news
Neurotech Africa's site reports that more than 1 million conversations have been processed through Sarufi AI agents.Read 21 Oct 2026 · neurotech.africa
Praise: ease of use and integration
The only Trustpilot review gives Sarufi five stars and praises how easy it was to use and integrate.Read 21 Oct 2026 · ie.trustpilot.com
Public API
The developer documentation covers REST endpoints for workspaces, chatbots, flows, conversations, chat, integrations, knowledge bases, analytics and MCP servers.Read 21 Oct 2026 · beta.sarufi.io
Python SDK
A Sarufi Python SDK is published on PyPI and is identified there as MIT licensed.Read 21 Oct 2026 · pypi.org
Rating on Trustpilot
3.7 out of 5 from 1 reviewRead 21 Oct 2026 · ie.trustpilot.com
REST and webhooks
REST APIs, outgoing webhooks and API-call flow actions connect Sarufi to external business systems.Read 21 Oct 2026 · sarufi.io
SDK availability
A public Dart/Flutter SDK supports Android, iOS, Linux, macOS, web and Windows targets.Read 21 Oct 2026 · pub.dev
SDK license
The public Dart SDK repository is licensed under the MIT License.Read 21 Oct 2026 · github.com
Security and enterprise
The maker lists workspaces, team governance, regional hosting, encryption in transit, dedicated support, and SLA terms for production teams.Read 2 Oct 2026 · sarufi.io
Security statement
The privacy policy says organisational and technical safeguards are used but complete security of transmissions and stored data cannot be guaranteed.Read 21 Oct 2026 · sarufi.io
SMS integrations
Two-way SMS connections are listed for Africa's Talking and Beem.Read 21 Oct 2026 · sarufi.io
Team controls
Workspaces support member invitations, owner/member roles, permission boundaries and API-key rotation.Read 21 Oct 2026 · sarufi.io
Visual flow builder
The platform provides a drag-and-drop state-machine editor with graph visualization, automatic layout, live preview and undo/redo.Read 21 Oct 2026 · sarufi.io
WhatsApp
The maker says Sarufi runs on Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved message templates.Read 2 Oct 2026 · sarufi.io
WhatsApp integration
WhatsApp deployment uses Meta Cloud API and supports interactive messages, media, UI Flows and approved templates.Read 21 Oct 2026 · sarufi.io
Workflow actions
Flow actions include messages with buttons, lists, and media; conditions; LLM agents with tools and context; and API calls.Read 2 Oct 2026 · sarufi.io

Plans and prices

Developer Free free 1,000 messages/month Read 21 Oct 2026 · sarufi.io

Every Sarufi plan and price →

Strong points and limits

Strong points

  • Deploys one agent across four listed channels
  • Visual workflow builder for core journeys
  • Supports REST APIs and webhooks
  • Human handoff preserves history and context
  • More than 10 African languages

Limits

  • Developer plan allows 1,000 messages per month
  • Complete security cannot be guaranteed

Who it suits

It suits African businesses and teams automating support or transactions across messaging, USSD, and web channels. Developers can also use its APIs, webhooks, MCP servers, and JSON flows.

Verdict

Sarufi combines visual agent building with developer interfaces and multiple African communication channels. Its free plan and 1,000-message Developer allowance provide a defined starting point, while enterprise terms are handled separately.

Where Specifiction places it

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