AiSensy vs Sarufi
AiSensy
aisensy.comSarufi
sarufi.ioSide by side
| Figure | AiSensy | Sarufi |
|---|---|---|
| Price from | $6/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 17 | 1 |
| Spec score · Chatbot Builders | 9.3 (#4) | 8.4 (#73) |
| Company legal name | AiSensy's terms identify the contracting company as AiSensy Communications Private Limited. | The privacy policy identifies the operator as Neurotech Company Limited, doing business as Neurotech Africa. |
| Free plan | Yes | Yes |
| Headquarters | LinkedIn lists the headquarters as Gurgaon, Delhi NCR, India. | Dar es Salaam, Tanzania |
| Human handoff | Agents can take over chatbot conversations, with notifications for bot-to-human transfers. | Live agents can take over conversations while retaining the conversation history and context. |
| Integrations | The integration directory advertises more than 2,000 connections and names Shopify, WooCommerce, Razorpay, Zapier, Pabbly, WebEngage and LeadSquared among examples. | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. |
| Intended users | AiSensy says businesses use it to acquire customers with Click-to-WhatsApp ads, grow revenue through broadcasts and support customers with live chat and AI chatbots. | Neurotech describes Sarufi as conversational AI infrastructure for African businesses and teams working with channels such as mobile money, WhatsApp, voice calls, and high-volume support. |
| Product | AiSensy describes itself as an AI-powered WhatsApp marketing and engagement platform powered by official WhatsApp APIs. | Sarufi helps teams build, test, and deploy AI-powered conversational agents to automate business processes. |
| Rating on Trustpilot | 3.4 out of 5 from 57 reviews. | 3.7 out of 5 from 1 review |
| Support | AiSensy says support is available through live chat, email, phone and Zoom. | Sarufi says its team responds to enterprise, compliance and integration questions within one business day. |
| What it does | AiSensy is a WhatsApp engagement platform for marketing broadcasts, automated messages, ads, chatbots, catalogs, payments and shared customer support. | Sarufi helps businesses build, test and deploy AI-powered conversational agents for customer workflows. |
Plans
AiSensy
- Free ForeverFree
- Basic$45 a month
- Pro$99 a month
- Premium$299 a month
- Unlimited$899 a month
- Free ForeverFree
- Basic$45 a month
- AI Agent Builder add-on$50 a month
- WhatsApp AI Agent Builder$50 a month
- Drag & Drop WhatsApp Chatbot Builder (annual billing)$72 a year
In their own words
AiSensy
AiSensy is a WhatsApp marketing and engagement platform built on official WhatsApp APIs. Businesses can send broadcasts, schedule them up to two months ahead, and use multiple messaging categories. Drag-and-drop chatbots can route conversations to human agents, while AiSensy’s WhatsApp AI agents are described as handling context-aware conversations around the clock. Click-to-WhatsApp ads and WhatsApp Forms capture information in chats. Listed integrations include Shopify, Razorpay, WooCommerce, WebEngage, Zapier, PayU, and LeadSquared; a free API integration can connect APIs and automate notifications from CRMs or portals. The service is available on Android, iOS, and web, with API access. Free Forever costs nothing and has fair-use limits, including up to 200 agents, 500 tags, 100 attributes, and 50 segments. Basic is $45 a month. WhatsApp conversation credits are recharged separately, with per-message charges depending on the recipient’s country. Separate AI Agent Builder and chatbot builder plans are also listed.
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.