Sarufi vs Voiceflow
Sarufi
sarufi.io
Voiceflow
voiceflow.comSide by side
| Figure | Sarufi | Voiceflow |
|---|---|---|
| Price from | Free | $81/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 1 | 7 |
| Spec score · Chatbot Builders | 8.4 (#73) | 9.5 (#1) |
| Channels | One agent can be deployed across WhatsApp, SMS, USSD and an embeddable web widget. | Agents can be deployed through web chat, mobile interfaces, telephony, SMS and custom interfaces using the Conversations API. |
| Funding | Dealroom lists a June 2023 angel round of $36,000 for Neurotech Africa. | A 2024 company release announced a $15 million OpenView-led round at a $105 million valuation and $35 million total raised. |
| Human handoff | Live agents can take over conversations while retaining the conversation history and context. | Yes |
| Integrations | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. | Native connectors include Zendesk, Salesforce, HubSpot, Shopify, Airtable, Google Sheets, Gmail and Twilio. |
| Intended users | Neurotech describes Sarufi as conversational AI infrastructure for African businesses and teams working with channels such as mobile money, WhatsApp, voice calls, and high-volume support. | The product is presented for CX and support leaders, engineers, enterprise teams, and agencies or partners building agents for clients. |
| Product | Sarufi helps teams build, test, and deploy AI-powered conversational agents to automate business processes. | Voiceflow is a platform for building, testing, deploying, and monitoring chat and voice agents across channels and languages. |
| Rating on Trustpilot | 3.7 out of 5 from 1 review | 4.1 out of 5 from 15 reviews. |
| Support | Sarufi says its team responds to enterprise, compliance and integration questions within one business day. | Official documentation directs users to Voiceflow support by email and offers enterprise product demos. |
| What it does | Sarufi helps businesses build, test and deploy AI-powered conversational agents for customer workflows. | Voiceflow provides tools to build, test, deploy and monitor customer-facing chat and voice agents across channels and languages. |
Plans
Voiceflow
- Agencies & PartnersFree
- StarterFree
- Pro$120 a month
- Business$500 a month
- Pro$972 a year
- BusinessesPriced on request
- EnterprisePriced on request
In their own words
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.
Voiceflow
Voiceflow is a platform for building, testing, deploying, and monitoring chat and voice agents across channels and languages. Its builder combines agentic playbooks, deterministic workflows, shared instructions, and guardrails. Teams can review transcripts and call recordings, run evaluations and tests, and track analytics. Agents can reach users through a native chat widget, mobile apps, phone calls, SMS, or custom interfaces built with the Conversations API. Native integrations include Zendesk, Salesforce, HubSpot, Shopify, Airtable, Google Sheets, Gmail, and Twilio. Agents can also connect to external REST APIs, custom Functions, and MCP servers. Teams can choose from major LLM providers or bring their own model. Voiceflow says customer data is not used to train AI or machine-learning models and integrated model providers are configured for zero data retention. Its security information describes encryption at rest with customer-managed keys and encryption in transit using TLS and mTLS. The company was founded in 2019. Agencies and partners have a free-trial plan with usage-based billing; business pricing is available on request. Support includes implementation that can be self-serve or fully managed.