Chatbase vs Sarufi
Chatbase
chatbase.coSarufi
sarufi.ioSide by side
| Figure | Chatbase | Sarufi |
|---|---|---|
| Price from | $40/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 9 | 1 |
| Spec score · Chatbot Builders | 9.3 (#3) | 8.4 (#73) |
| Analytics | Backstage and analytics tools expose conversation topics, sentiment, trends, confidence and operational summaries. | An analytics dashboard tracks conversation volume, active users, message counts and engagement trends with date filtering. |
| Free plan | Yes | Yes |
| Headquarters | San Francisco, California | Dar es Salaam, Tanzania |
| Human handoff | The helpdesk supports escalation to humans while preserving the conversation transcript and context. | Live agents can take over conversations while retaining the conversation history and context. |
| Integrations | Listed integrations include Zendesk, Freshdesk, Gorgias, Zoho Desk, Intercom, Help Scout, HubSpot, Salesforce, WhatsApp, Messenger, Instagram, Slack, Twilio, SIP, Shopify, Adobe Commerce, Stripe, WordPress, Notion, Zapier, Make, Calendly and Cal.com. | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. |
| Notable news | The October 7, 2026 changelog added automated agent tests with expected-action checks, mock responses and read-only live actions. | Neurotech Africa's site reports that more than 1 million conversations have been processed through Sarufi AI agents. |
| Product | Chatbase provides customer-facing AI agents for customer support, sales, and product guidance across chat, email, and voice. | Sarufi helps teams build, test, and deploy AI-powered conversational agents to automate business processes. |
| Public API | The documentation describes custom actions that can call arbitrary APIs, and the pricing page reserves API access for Standard and higher plans. | The developer documentation covers REST endpoints for workspaces, chatbots, flows, conversations, chat, integrations, knowledge bases, analytics and MCP servers. |
| Rating on Trustpilot | 4.0 out of 5 from 69 reviews | 3.7 out of 5 from 1 review |
| What it does | Chatbase builds conversational AI agents for customer support, sales and product guidance across chat, email and voice. | Sarufi helps businesses build, test and deploy AI-powered conversational agents for customer workflows. |
Plans
Chatbase
- FreeFree
- Hobby$40 a month
- Standard$150 a month
- Pro$500 a month
- EnterprisePriced on request
- Hobby$40 a month
- Standard$150 a month
- Pro$500 a month
- EnterprisePriced on request
In their own words
Chatbase
Chatbase provides customer-facing AI agents for support, sales, and product guidance across chat, email, and voice. Teams can build, test, deploy, and improve agents without code. Agents can use help centers, files, links, Q&As, Notion pages, tickets, and product data; plain-language procedures and actions let them look up information or make changes in connected systems. Testing tools include customer-scenario simulations, saved regression tests, and conversation traces. Listed integrations include Salesforce, Zendesk, Freshdesk, Gorgias, Help Scout, HubSpot, Intercom, Shopify, Slack, Zapier, and Twilio. Chatbase says customer data is encrypted in transit and at rest, is not used to train models, and is accessible only to the customer's AI agent. The Free plan includes 50 message credits per month and one member, but agents are deleted after 14 days of inactivity. Hobby costs $40 a month for 700 credits; Standard costs $150 a month for 4,000 credits; Pro costs $500 a month for 15,000 credits. Hobby, Standard, and Pro have a 7-day trial. Developer tools include a JavaScript embed, REST API, CLI, and Android and iOS SDKs.
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.