Sarufi vs Wittify AI
Sarufi
sarufi.ioWittify AI
wittify.aiSide by side
| Figure | Sarufi | Wittify AI |
|---|---|---|
| Price from | Free | $33/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 1 | 7 |
| Spec score · Chatbot Builders | 8.4 (#73) | 9.2 (#6) |
| Channels | One agent can be deployed across WhatsApp, SMS, USSD and an embeddable web widget. | The platform lists web chat, voice, WhatsApp, API, Messenger, Instagram, Facebook, and X as channels. |
| Documentation depth | Official docs include user guides for getting started, workspaces, chatbots, flows, knowledge bases, integrations, team settings and billing. | The public Mintlify documentation contains quick starts plus separate guides for agents, Faheem, Faseeh, QA, document chat, billing, deployment, integrations, and account administration. |
| Free plan | Yes | Yes |
| Funding | Dealroom lists a June 2023 angel round of $36,000 for Neurotech Africa. | Caplight reports a $1.5 million total funding amount and a pre-seed round dated July 15, 2025. |
| Headquarters | Dar es Salaam, Tanzania | Riyadh, Saudi Arabia |
| Human handoff | Live agents can take over conversations while retaining the conversation history and context. | Yes |
| Integrations | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. | Listed integrations include Salesforce, Zendesk, Google Calendar, Calendly, Twilio, Telnyx, SIP, Shopify, Messenger, Instagram, WhatsApp, X, and custom MCP/API/webhooks. |
| Languages | The product page says Sarufi natively supports more than 10 African languages. | The company says it supports 100+ languages and 25+ Arabic dialects. |
| Product | Sarufi helps teams build, test, and deploy AI-powered conversational agents to automate business processes. | Wittify provides no-code voice and text AI agents for customer support, lead qualification, bookings, and inbound calls. |
| Support | Sarufi says its team responds to enterprise, compliance and integration questions within one business day. | The pricing page lists email support for Starter, priority support for Scale and Pro, and a dedicated account manager for Enterprise. |
| What it does | Sarufi helps businesses build, test and deploy AI-powered conversational agents for customer workflows. | Wittify is a no-code/low-code Arabic-first customer-engagement workspace combining AI agents, speech recognition, text-to-speech, contact-center QA, and document/database chat. |
Plans
Wittify AI
- Enterprise & GovernmentPrice not published
- Enterprise & GovernmentPriced on request
- SandboxFree
- Starter$33 a month
- Scale$83 a month
- Pro$208 a month
- EnterprisePriced on request
In their own words
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.
Wittify AI
Wittify AI provides no-code voice and text agents for customer support, lead qualification, bookings, and inbound calls. A visual flow builder, knowledge-base answers, and human handoff are listed capabilities. Agents can create and manage support tickets, transfer customers to people, update CRM records, and send confirmations. Channels include web chat, voice, WhatsApp, API, Messenger, Instagram, Facebook, and X. Wittify says it supports more than 100 languages and 25 Arabic dialects, and offers pre-built connectors for CRMs, help desks, and business systems, plus a REST API for custom workflows. Pricing is freemium, with a free plan and a 14-day trial; plan credit allowances are 150 per month for Sandbox, 24,000 per year for Starter, 66,000 per year for Scale, and 180,000 per year for Pro. The maker is headquartered in Riyadh, Saudi Arabia. Deployment options include SaaS cloud, private cloud, on-premises, and air-gapped models. Security features include listed certifications, encryption, access controls, SSO, and MFA.