SegMetrics vs Triple Whale
SegMetrics
segmetrics.ioTriple Whale
triplewhale.comSide by side
| Figure | SegMetrics | Triple Whale |
|---|---|---|
| Price from | $57/mo | $219/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Ecommerce Analytics Software | 7.9 (#18) | 8.7 (#1) |
| Spec score · Email Marketing Analytics Software | 7.8 (#25) | 8.7 (#11) |
| Spec score · Marketing Attribution Software | 7.7 (#22) | 8.6 (#12) |
| Attribution | The product tracks the customer journey from first touch through purchase and lifetime value. | Triple Whale's Triple Pixel supports cross-device and cross-platform tracking, and its paid plans offer multi-touch attribution. |
| Audience | The company identifies agencies, coaches, e-commerce businesses, SaaS companies and information-product businesses among its audiences. | The company presents the product for ecommerce and retail brands, including marketing, ecommerce, and data leaders. |
| Integrations | The integrations directory lists 139 integrations, across categories including email marketing, courses, e-commerce, PPC and web tracking. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Product | SegMetrics describes itself as a multi-touch marketing attribution platform connecting conversions to revenue and lifetime value across ads, email, funnels and AI search engines. | Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions. |
| Security | The security page says customer data is encrypted at rest with AES-256 and external connections use TLS 1.2 or higher. | Triple Whale's Trust Center lists SOC 2 Type 1 and Type 2, SOC 3, GDPR, CCPA, data-processing agreements, penetration-test reports, encryption at rest, backups and audit logging. |
| Support | Customers can contact support by email or in-app chat, and the Scale plan lists a dedicated account manager. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
Plans
SegMetrics
- Launch$57 a month
- Grow$197 a month
- Scale$397 a month
- EnterprisePriced on request
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
SegMetrics
SegMetrics has no write-up on Specifiction yet; its figures are above.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.