SELMA Education CRM vs Xale
SELMA Education CRM
selmasis.comXale
xale.inSide by side
| Figure | SELMA Education CRM | Xale |
|---|---|---|
| Price from | A$149/mo | ₹499/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 8 | 3 |
| Spec score · Student Recruitment Software | 7.1 (#24) | 7.7 (#10) |
| Compliance | SELMA says it complies with GDPR and Australian Privacy Principles, while its page states it is pursuing ISO 27001 certification. | The features page describes Xale as GDPR and DPDP compliant and says SOC 2 Type II is in progress. |
| Headquarters | Australia | Kozhikode, Kerala, India |
| Integrations | The features page describes CRM connections to HubSpot or Salesforce and two-way accounting integrations with Xero and MYOB. | The CRM supports WhatsApp Cloud API with Coexistence, Wati, Gallabox and UrbanChat, plus Meta Lead Ads, Gmail sending and TeleCMI cloud telephony. |
| Security | SELMA says its platform uses AWS infrastructure in Australian data centres, encrypted backups, TLS 1.3 in transit, and AES-256 encryption at rest. | The features page states that Xale uses database-level row isolation, JWT authentication with rotating refresh tokens, bcrypt password hashing and AES-256 encryption at rest. |
| Support | The pricing page says users can contact support by phone, chat, or email. | Basic includes email support with a 24-hour SLA; Pro includes priority WhatsApp and email support. |
Plans
SELMA Education CRM
- swift (Yearly AUD)A$149 a month
- swift (Monthly AUD)A$164 a month
- starter (Yearly AUD)A$299 a month
- starter (Monthly AUD)A$329 a month
- growth (Yearly AUD)A$359 a month
- growth (Monthly AUD)A$395 a month
- professional (Yearly AUD)A$419 a month
- professional (Monthly AUD)A$461 a month
In their own words
SELMA Education CRM
SELMA Education CRM has no write-up on Specifiction yet; its figures are above.
Xale
Xale is a CRM for study-abroad consultancies and education teams, bringing leads, university applications, calls, WhatsApp conversations and payments into one workspace. Each university application is tracked as a deal with its own stage, owner and payments. Teams can also run parallel workflows for loans, interview preparation and visa filing, assigning steps, access, ownership and follow-up to each. The CRM lists 26 automation actions, with logged runs and automatic retries after failures. Its Custom Report Builder covers leads, deals, calls, follow-ups, activity and payments, and report cells open the underlying rows. Integrations include WhatsApp Cloud API with Coexistence, Wati, Gallabox, UrbanChat, Meta Lead Ads, Gmail sending and TeleCMI cloud telephony. The iOS and Android apps support offline use and sync after reconnecting; the Android app can attach phone recordings to synced counsellor calls. Xale says it uses database-level row isolation, rotating JWT refresh tokens, bcrypt password hashing and AES-256 encryption at rest. It describes itself as GDPR and DPDP compliant, with SOC 2 Type II in progress. Plans start at ₹499/mo, with 18% GST added.