Semcasting Identity Graph vs Senzing Entity Resolution
Semcasting Identity Graph
semcasting.comSenzing Entity Resolution
senzing.comSide by side
| Figure | Semcasting Identity Graph | Senzing Entity Resolution |
|---|---|---|
| Price from | — | $4,880/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 1 | 1 |
| Spec score · Identity Resolution Software | 7.5 (#11) | 8.0 (#8) |
| Founded | 2009 | 2017 |
| Integrations | Semcasting lists integrations including Google Ads, LinkedIn, Meta/Instagram, Pinterest, Reddit, TikTok, LiveRamp, Roku, StackAdapt, and The Trade Desk, and says it has 40+ DSP integrations. | Senzing lists Python, Java, C#, Rust, Node.js, and an MCP server for connecting the engine to applications and AI agents. |
| Purpose | The product connects first-party customer data into persistent identity profiles for targeting, suppression, attribution, and personalization. | Senzing resolves fragmented records into entities and reveals relationships between them for fraud, compliance, and AI systems. |
| Support | Semcasting says its team responds to inquiries within one business day and provides sales contacts for pricing and onboarding. | Senzing says support is included with paid subscriptions at no additional charge and is free. |
Plans
Semcasting Identity Graph
- Custom identity graphPriced on request
Senzing Entity Resolution
- Senzing Subscription Pricing — 10M DSRs$58,560 a year
In their own words
Semcasting Identity Graph
Semcasting Identity Graph has no write-up on Specifiction yet; its figures are above.
Senzing Entity Resolution
Senzing Entity Resolution combines fragmented records into entity profiles and surfaces links among them for fraud, compliance, and AI applications. The maker describes its engine as real-time, relationship-aware, self-tuning, and self-correcting, without custom training or tuning. It says the engine starts in under one second and scales from tens to billions of records within a customer’s infrastructure. Decisions can include an audit trail explaining matches, contributing features, and a confidence score. Senzing says customer data stays in that infrastructure and does not flow to Senzing, Inc.
Deployment options include bare metal, Docker, Kubernetes, private cloud, AWS, Azure, and air-gapped environments. Integrations include Python, Java, C#, Rust, Node.js, and an MCP server; AWS Marketplace and Microsoft Marketplace handle real-time JSON requests and responses. The SDK’s free license covers 500 source records, while the AWS Marketplace trial covers 250,000. A listed subscription is $58,560 a year for 10M DSRs, with support included.