Semcasting Identity Graph

Spec sheet

What it does

Semcasting Identity Graph links first-party identifiers such as email, postal address, device ID, and IP address into a persistent profile for a person or household using deterministic matching.Read 7 Oct 2026 · semcasting.com

Purpose

The product connects first-party customer data into persistent identity profiles for targeting, suppression, attribution, and personalization.Read 7 Oct 2026 · semcasting.com

Intended users

The product is described for enterprise brands and first-party data owners, data companies, vertical marketing platforms, direct-to-consumer retailers, healthcare organizations, and banks and lenders.Read 7 Oct 2026 · semcasting.com

Integrations

Semcasting lists integrations including Google Ads, LinkedIn, Meta/Instagram, Pinterest, Reddit, TikTok, LiveRamp, Roku, StackAdapt, and The Trade Desk, and says it has 40+ DSP integrations.Read 7 Oct 2026 · semcasting.com

Compliance

The product page lists SOC 2 Type II certification, CCPA compliance, NAI membership and certification, and DAA self-regulation.Read 7 Oct 2026 · semcasting.com

Support

Semcasting says its team responds to inquiries within one business day and provides sales contacts for pricing and onboarding.Read 7 Oct 2026 · semcasting.com

Headquarters

Semcasting lists its headquarters at 21 High Street, Suite 304, North Andover, Massachusetts 01845.Read 7 Oct 2026 · semcasting.com

Founded

2009Read 28 Sep 2026 · semcasting.com

Activation

The graph supports activation across programmatic display, CTV, social, email, direct mail, and in-store channels.Read 7 Oct 2026 · semcasting.com

Activation channels

The graph supports activation across programmatic display, CTV, social, email, direct mail, and in-store channels.Read 7 Oct 2026 · semcasting.com

Always-on updates

The graph continuously updates as new data arrives, including customer, device, and address changes.Read 7 Oct 2026 · semcasting.com

Company and founding

Semcasting identifies Ray Kingman as CEO and founder and says it was founded in 2009.Read 7 Oct 2026 · semcasting.com

Continuous updates

The graph continuously updates as new customer data, device changes, and address updates arrive, without manual refreshes.Read 7 Oct 2026 · semcasting.com

Data ingestion

Supported inputs include CRM files, email lists, postal files, transaction records, website event data, MAIDs, phone numbers, and device IDs.Read 7 Oct 2026 · semcasting.com

Data use

Semcasting says customer first-party data is never shared, sold, or used to build third-party segments.Read 7 Oct 2026 · semcasting.com

DSP connections

Semcasting says the graph enables omnichannel targeting across 40+ DSPs.Read 7 Oct 2026 · semcasting.com

Graph scale

Semcasting says its identity infrastructure includes 1.8 billion mapped IP addresses, 450 million devices, 800 million encrypted emails, and 167 million US households.Read 7 Oct 2026 · semcasting.com

Healthcare use

Semcasting describes the healthcare identity layer as HIPAA-conscious and says it connects member data to digital channels without exposing PHI.Read 7 Oct 2026 · semcasting.com

Identifiers

The graph can link email, postal address, device ID, IP address, hashed email, mobile ad ID, and CTV household identifiers.Read 7 Oct 2026 · semcasting.com

Match rate

Semcasting says deterministic resolution delivers 85%+ match rates.Read 7 Oct 2026 · semcasting.com

Matching

It uses deterministic matching rather than probabilistic modeling to resolve identifiers to a person or household profile.Read 7 Oct 2026 · semcasting.com

Matching and activation

Semcasting says records are matched to verified individuals, households, and devices with 85%+ match rates, and the graph can power activation across 40+ DSPs.Read 7 Oct 2026 · semcasting.com

Pricing

The contact page directs prospective clients to sales for pricing; it does not state a price on the page.Read 7 Oct 2026 · semcasting.com

Pricing and access

The page invites organizations to discuss a custom identity graph architecture with Semcasting; it does not list a price or trial.Read 7 Oct 2026 · semcasting.com

Privacy architecture

Semcasting says first-party data is matched locally in a privacy-safe clean room, de-identified during processing, and never shared, sold, or used to build third-party segments.Read 7 Oct 2026 · semcasting.com

Security and compliance

Semcasting lists SOC 2 Type II certification, CCPA compliance, NAI membership and certification, and participation in the DAA self-regulatory program.Read 7 Oct 2026 · semcasting.com

Support response

Semcasting says its team responds to contact inquiries within one business day.Read 7 Oct 2026 · semcasting.com

Plans and prices

Every Semcasting Identity Graph plan and price →

Where Specifiction places it

• Identity Resolution Software#11 of 257.5