Hightouch vs Semcasting Identity Graph
Hightouch
hightouch.comSemcasting Identity Graph
semcasting.comSide by side
| Figure | Hightouch | Semcasting Identity Graph |
|---|---|---|
| Price from | $350/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 9 | 1 |
| Spec score · Identity Resolution Software | 9.2 (#1) | 7.5 (#11) |
| Compliance | Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. | The product page lists SOC 2 Type II certification, CCPA compliance, NAI membership and certification, and DAA self-regulation. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | Semcasting lists integrations including Google Ads, LinkedIn, Meta/Instagram, Pinterest, Reddit, TikTok, LiveRamp, Roku, StackAdapt, and The Trade Desk, and says it has 40+ DSP integrations. |
| Intended users | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. | The product is described for enterprise brands and first-party data owners, data companies, vertical marketing platforms, direct-to-consumer retailers, healthcare organizations, and banks and lenders. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | Semcasting says its team responds to inquiries within one business day and provides sales contacts for pricing and onboarding. |
| What it does | Hightouch moves trusted warehouse data into operational tools, which it calls Reverse ETL. | Semcasting Identity Graph links first-party identifiers such as email, postal address, device ID, and IP address into a persistent profile for a person or household using deterministic matching. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
Semcasting Identity Graph
- Custom identity graphPriced on request
In their own words
Semcasting Identity Graph
Semcasting Identity Graph has no write-up on Specifiction yet; its figures are above.