Semcasting Identity Graph vs Verato Universal MPI
Semcasting Identity Graph
semcasting.comVerato Universal MPI
verato.comSide by side
| Figure | Semcasting Identity Graph | Verato Universal MPI |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 4 |
| Spec score · Identity Resolution Software | 7.5 (#11) | 6.7 (#22) |
| Founded | 2009 | Verato says it was founded as Araxid in 2012 and rebranded as Verato in 2015. |
| Headquarters | Semcasting lists its headquarters at 21 High Street, Suite 304, North Andover, Massachusetts 01845. | McLean, Virginia, United States |
| Healthcare use | Semcasting describes the healthcare identity layer as HIPAA-conscious and says it connects member data to digital channels without exposing PHI. | The product is presented for healthcare organizations seeking to improve patient safety, record accuracy, and patient experience. |
| Matching | It uses deterministic matching rather than probabilistic modeling to resolve identifiers to a person or household profile. | Verato says its Referential Matching technology provides independently verified identity matching accuracy. |
| Purpose | The product connects first-party customer data into persistent identity profiles for targeting, suppression, attribution, and personalization. | Verato UMPI and Auto-Steward provide patient identity matching and help create a more complete view of patient information. |
| Support | Semcasting says its team responds to inquiries within one business day and provides sales contacts for pricing and onboarding. | The Verato Support Center offers case submission, support contact, a status page, developer experience resources, and a knowledge base. |
Plans
Semcasting Identity Graph
- Custom identity graphPriced on request
Verato Universal MPI
- EnterprisePriced on request
- Enterprise PlusPriced on request
- StandardPriced on request
- StarterPriced on request
In their own words
Semcasting Identity Graph
Semcasting Identity Graph has no write-up on Specifiction yet; its figures are above.
Verato Universal MPI
Verato Universal MPI has no write-up on Specifiction yet; its figures are above.