Semrush vs SpyFu
Semrush
semrush.com
SpyFu
spyfu.comSide by side
| Figure | Semrush | SpyFu |
|---|---|---|
| Price from | $10/mo | $29/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | Yes |
| Plans published | 13 | 9 |
| Spec score · SEO tools | 9.1 (#10) | 8.6 (#21) |
| Spec score · SEO APIs | 8.5 (#3) | 7.7 (#16) |
| Spec score · Competitor SEO Tools | 8.5 (#6) | 7.9 (#21) |
| Spec score · SEO Analytics Software | 8.5 (#6) | 7.8 (#22) |
| Spec score · Paid Search Intelligence Software | 8.6 (#2) | 7.8 (#5) |
| Spec score · Backlink Analysis Tools | 8.5 (#6) | 7.8 (#16) |
| Spec score · AI SEO Software | 8.4 (#7) | 7.7 (#22) |
| Spec score · Search Engine Optimization Software | 8.5 (#7) | 7.8 (#18) |
| API access | Yes | The API provides documented endpoints for stack customization and automated exports. |
| Backlink analysis | Yes | Yes |
| Competitor research | Yes | Yes |
| Founded | 2008 | 2006 |
| Free plan | Yes | Yes |
| Integrations | Report plans integrate with Google Analytics, Google Search Console, and third-party services. | Plans list ChatGPT and Google Search Console integrations. |
| Keyword research | Yes | Yes |
| Platforms And Apps | Semrush offers toolkits and standalone apps through the Semrush App Center. | SpyFu offers a web service, ChatGPT integration, SpyFu GPT, and an API. |
| Rank tracking | Yes | Yes |
| Site audit | Yes | The AI-powered site audit scans for over 100 technical and on-page issues. |
| Tracked keywords | 500 | 5000 |
Plans
Semrush
- FreeFree
- FreeFree
- SEO$117.33 a month
- StarterPrice not published
- Pro+Price not published
- AdvancedPrice not published
- Base Report$10 a month
- Pro Report$20 a month
- Additional Users$45 a month
- Lead Generation$90 a month
SpyFu
- Basic$39 a month
- Pro + AI$119 a month
- Team / Agency$249 a month
- Basic Annual Plan$29 a month
- Basic Monthly Plan$39 a month
- Pro + AI Monthly Plan$59 a month
- Pro + AI Annual Plan$89 a month
- Team / Agency Annual Plan$187 a month
- Team / Agency Monthly Plan$249 a month
In their own words
SpyFu
SpyFu is a web and API service for SEO, paid-search and competitor research. Its listed tools cover keyword research, rank tracking, site audits, backlink analysis, competitor research and reporting. The service says its live SEO and PPC intelligence refreshes every 15 seconds, with more than 18 years of historical data and indexing across 152 million websites. Users can work through the web service, API, SpyFu GPT or ChatGPT integration, with Google Search Console also listed as an integration. Reports can be white-labeled, automated, exported as PDFs or shared through other exports. Google Ads competitor keyword downloads have no download limits. SpyFu offers a free access option, but states no free-tier limits. Paid plans include Basic at $39 a month billed monthly or $29 a month billed annually; Pro + AI is $119 a month after its first month, or $89 a month annually; Team / Agency is 249.00 USD monthly or 187.00 USD annually.