Semrush vs WooRank
Semrush
semrush.com
WooRank
woorank.comSide by side
| Figure | Semrush | WooRank |
|---|---|---|
| Price from | $10/mo | $69.99/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | Yes |
| Plans published | 13 | 3 |
| Spec score · SEO tools | 9.1 (#10) | 8.8 (#17) |
| Spec score · Competitor SEO Tools | 8.5 (#6) | 8.2 (#14) |
| Spec score · SEO Reporting Software | 8.5 (#3) | 8.2 (#10) |
| Spec score · SEO Analytics Software | 8.5 (#6) | 8.2 (#12) |
| API access | Yes | Yes |
| Backlink analysis | Yes | Yes |
| Competitor research | Yes | Yes |
| Founded | 2008 | 2010 |
| Free plan | Yes | Yes |
| Headquarters | Boston, Massachusetts, United States | Bridgeline’s 2021 acquisition announcement says WooRank was headquartered in Brussels, Belgium. |
| Integrations | Report plans integrate with Google Analytics, Google Search Console, and third-party services. | WooRank describes a Zapier integration that can capture leads, generate Reviews, send reports, and add lead information to a CRM. |
| Keyword research | Yes | Yes |
| Rank tracking | Yes | Yes |
| Site audit | Yes | Yes |
| Tracked keywords | 500 | 50 |
Plans
Semrush
- FreeFree
- FreeFree
- SEO$117.33 a month
- StarterPrice not published
- Pro+Price not published
- AdvancedPrice not published
- Base Report$10 a month
- Pro Report$20 a month
- Additional Users$45 a month
- Lead Generation$90 a month
In their own words
WooRank
WooRank is a digital marketing and SEO platform for agencies, business owners, and marketing professionals. It combines site audits, keyword research, rank tracking, backlink analysis, competitor research, and weekly keyword updates. Audits identify issues affecting organic search rankings and provide local and international SEO guidance. Agency tools create customizable, white-label PDF reports for prospects; sales plans add lead generation and API access with plan-based Review Generation limits. WooRank is available on the web, through a REST API, and as browser extensions. The API returns website information as JSON, requires an API key, and has a default limit of 1,000 calls per hour per key. A Zapier integration can capture leads, generate Reviews, send reports, and add lead data to a CRM. The Platinum plan includes DataBravo, which WooRank says indexes more than 50 million websites. A free Chrome and Firefox extension provides basic SEO health checks and scores. Silver costs $69.99 a month; Gold costs $99.99 a month.