Sender vs Zoho Campaigns

Sender combines email marketing with SMS for campaigns, automation, lead generation, transactional emails and landing pages. Its tools include a drag-and-drop email builder, HTML editor, workflows, segmentation, personalization, signup forms, popups, A/B testing and analytics. Transactional messages can be sent through REST API or SMTP, with SPF, DKIM and DMARC authentication. Integrations include Shopify, WooCommerce, WordPress, PrestaShop, Magento and Zapier, among others.

The Free Forever plan costs nothing for one seat, up to 2,500 subscribers and 15,000 emails per month, and includes Sender branding. Standard costs $108 a year, billed annually, for three seats, 500 subscribers and 6,000 emails per month; the displayed first-year discount is excluded. Professional costs $180 a year, billed annually, for ten seats, 500 subscribers and 12,000 emails monthly. Sender has no mobile app, though its features are accessible through a mobile browser. Its stated audiences include small and growing businesses, ecommerce brands, B2B companies, creators and nonprofits.

Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.