Serif vs Sortd

Serif places an AI employee in shared email addresses such as info@, support@ and billing@ to handle routine messages. It connects to Google Workspace or Microsoft 365, or can work with an address of its own. The assistant can qualify and route inquiries, answer common questions, collect paperwork, send quotes and follow up on unpaid invoices. Ambiguous or sensitive messages are escalated to the team, and users can approve replies before allowing independent operation. The shared inbox page offers $100 in free credits without a credit card, and each plan includes a 7-day free trial with full access. Listed plans include Lite at $30 a month, Standard at $50 a month, Pro at $200 a month, and Team at $50 a month per user; each is billed monthly. Serif says it is SOC 2 Type 2, GDPR and HIPAA compliant, and that emails are neither used to train general AI models nor stored on its servers. Apps are listed for web, macOS, Windows and iOS; Android is coming soon.

Sortd turns Gmail conversations into team workflows where each conversation can have an owner, status, and deadline. Teams can use shared Gmail inboxes such as support@, sales@, orders@, and accounts@ without moving mail to another mailbox. Emails can be organized in board lanes, with custom workflows, statuses, colours, and fields. Available views include Kanban, table, deadline, day-planner, and message views, although Starter is limited to Kanban and Planner. Sortd lists Google Calendar, Google Drive, and Zapier integrations; Zapier can connect to apps including Google Sheets, Typeform, Jotform, HubSpot, and Trello. It also offers iOS and Android apps and a Gmail mobile add-on. Essentials includes AI Smart Status; Business adds AI urgency and sentiment features, content-based assignment, CRM tools, and REST API and MCP access. Business includes priority support. Plans start at $10 a month per user when billed annually, and a 7-day trial is available. There is no free plan.