Shift4Shop vs Wix eCommerce
Shift4Shop
shift4shop.com
Wix eCommerce
wix.comSide by side
| Figure | Shift4Shop | Wix eCommerce |
|---|---|---|
| Price from | $29/mo | $17.77/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · Ecommerce platforms | 9.0 (#24) | 9.4 (#2) |
| Abandoned cart recovery | Yes | Yes |
| App marketplace | Yes | Yes |
| Digital products | Yes | Yes |
| Founded | Shift4Shop's own materials say the eCommerce business was founded in 1997. | 2006 |
| Free plan | No | Yes |
| Headquarters | Center Valley, Pennsylvania, United States | Tel Aviv, Israel |
| Hosting model | Shift4Shop is fully hosted and maintained, so merchants do not install or update the core software themselves. | hosted |
| Inventory | Inventory tools track stock and support unlimited categories, variants, and product images. | Inventory can be synchronized across sales channels in real time to reduce overselling. |
| Marketing | Built-in marketing includes SEO tools, blogging, landing pages, coupons, newsletters, abandoned-cart recovery, loyalty points, and affiliate features. | Built-in tools include coupons, product reviews, loyalty programs, newsletters, live chat, forms and email campaigns. |
| Multichannel selling | Shift4Shop supports selling through Facebook, Google, Amazon, eBay, shopping feeds, phone orders, and point-of-sale channels. | Merchants can sell through Facebook, Instagram, Google Shopping, eBay and other channels from one dashboard. |
| Payments | Stores can connect to more than 200 payment processors and support wallets and methods such as Apple Pay, Google Pay, ACH, eChecks, and Bitcoin. | Wix lists more than 80 payment gateways, including Wix Payments, PayPal, Stripe and Square. |
| Rating on Capterra | 4.1 out of 5 from 129 reviews | 4.4 out of 5 from 10,406+ reviews |
| Rating on G2 | 3.9 out of 5 from 39 reviews | 4.2 out of 5 from 1,729+ reviews |
| Rating on Gartner Peer Insights | 4.0 out of 5 from 2 reviews | 4.2 out of 5 from 15 ratings |
Plans
Shift4Shop
- End-to-End eCommerce$41 a month
- End-to-End EcommerceFree
- Basic Store$29 a month
- Plus Store$79 a month
- Pro Store$229 a month
Wix eCommerce
- FreeFree
- Core$29.77 a month
- Business$39.77 a month
- Business Elite$159.77 a month
- Light$17.77 a month
In their own words
Shift4Shop
Shift4Shop has no write-up on Specifiction yet; its figures are above.
Wix eCommerce
Wix eCommerce is a hosted offering for building an online store, with omnichannel sales support and tools for abandoned cart recovery and digital products. It includes an app marketplace and is available on the web, iOS, and Android. The Free plan costs nothing and requires no credit card. It includes reliable web hosting, a drag-and-drop editor, no-code design features, and thousands of templates. Wix eCommerce lists three additional plans: Core, Business, and Business Elite. Core includes 50 GB of storage and five site collaborators; Business provides 100 GB and ten collaborators; Business Elite includes unlimited storage and 100 collaborators. Wix was founded in 2006 and is headquartered in Tel Aviv, Israel. The stated plan details make storage capacity and collaborator limits the explicit distinctions among its named paid tiers, while the free tier provides hosting, templates, and a visual editor for getting started.