Showdigs vs Union
Showdigs
showdigs.com
Union
gounion.comSide by side
| Figure | Showdigs | Union |
|---|---|---|
| Price from | $1.20/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 5 | 1 |
| Spec score · Property Management CRM Software | 8.4 (#11) | 6.7 (#25) |
| Integrations | The integrations page lists AppFolio, Rentvine, Buildium, Boom, CodeBox, SentriLock, Igloohome, Google Calendar, and Microsoft Outlook. | Union says it works with Yardi, RealPage, ResMan, and Entrata, while leaving the property management system in place. |
| Leasing workflow | The platform covers vacancy publishing, lead responses, prospect qualification, tour booking, follow-up, showings, and leasing analytics. | Applications, credit and background screening through TransUnion, income verification through Mastercard, document generation, and e-signature are handled in one flow. |
| Product | Showdigs combines leasing software with on-demand licensed agents for rental showings and related property fieldwork. | Union is an AI-powered CRM for multifamily housing that brings marketing, leasing, applications, renewals, and resident revenue onto one renter record. |
| Support | The Core plan includes phone and email support, and the pricing FAQ says Customer Success guides customers through onboarding. | Union says Customer Success is on-site for kickoff, customers receive direct Slack access to its team, and Product holds weekly customer working sessions. |
Plans
Showdigs
- Showdigs$1.20 a month
- Showdigs Core platform$1.20 a month
- Showdigs Plus$2 a month
- On-demand, agent-led showing$49, paid once
- On-demand, agent-led open house$80, paid once
In their own words
Union
Union is a web-based, paid CRM for multifamily housing. It places marketing, leasing, applications, renewals, and resident revenue on one renter record. The CRM timeline combines calls, texts, emails, tours, and applications, with actions logged. Its voice agent answers calls, qualifies prospects, checks availability and pricing, books tours, and can transfer a conversation with context. Web chat responds around the clock using live CRM data and can hand off to a person. Agent Assist suggests replies and shows renter or property context while employees control what is sent. One leasing flow covers applications, TransUnion credit and background screening, Mastercard income verification, document generation, and e-signature. Renewals reuse the resident record, with operators deciding which outreach AI handles. Union says it works with Yardi, RealPage, ResMan, and Entrata. Pricing is custom, quoted per unit and product. Union was founded in 2018 and is headquartered in Austin, Texas.