Simple Analytics vs Triple Whale
Simple Analytics
simpleanalytics.comTriple Whale
triplewhale.comSide by side
| Figure | Simple Analytics | Triple Whale |
|---|---|---|
| Price from | Free | $219/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · Web analytics tools | 9.1 (#11) | 9.3 (#4) |
| Founded | 2018 | 2021 |
| Free plan | Yes | Yes |
| Integrations | Listed integrations include WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify, Google Tag Manager, Looker Studio, and Power BI. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Product | Simple Analytics is privacy-first web analytics for website owners and marketing teams, showing pageviews, referrers, campaigns, and events without cookies or personal data. | Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions. |
| Support | Enterprise proof-of-concept customers receive help optimizing setup and reviewing comparisons, including support for proxies and custom domains where needed. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
Plans
Simple Analytics
- FreeFree
- Simple, privacy-friendly analyticsPrice not published
- Simple, privacy-friendly analyticsPriced on request
- EnterprisePriced on request
- Self-serve£20 a month
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
Simple Analytics
Simple Analytics gives website owners and marketing teams pageviews, referrers, campaign data, and events without cookies or personal data. It shows where visitors come from and how they browse, including when they reject consent. Teams can track clicks, form submissions, downloads, custom interactions, goals, and multi-step funnels. Weekly or monthly email reports, embeddable live visitor stats, CSV downloads, and APIs provide ways to share or retrieve results. The service says it stores no IP addresses, uses no persistent identifiers, and does not follow users across sites. Analytics data is hosted in the Netherlands, encrypted in transit and at rest, and not transferred outside the EU. Integrations include WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify, Google Tag Manager, Looker Studio, and Power BI. The free plan is free and includes one user, five websites, and one month of history; data older than 30 days is deleted. Self-serve costs £20 a month. A 14-day trial requires no credit card; trial users can use advanced features without restrictions.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.