Simple Analytics vs Umami
Simple Analytics
simpleanalytics.com
Umami
umami.isSide by side
| Figure | Simple Analytics | Umami |
|---|---|---|
| Price from | Free | $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | — | Yes |
| iOS | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 4 |
| Spec score · Web analytics tools | 9.1 (#11) | 9.1 (#10) |
| Spec score · Indie Hacker Tools | 8.6 (#4) | 8.3 (#8) |
| Spec score · Website Analytics | 8.6 (#12) | 8.4 (#16) |
| Spec score · Web And Mobile Analytics Software | 8.6 (#12) | 8.4 (#13) |
| API access | Yes | Yes |
| Compliance | The company says it is GDPR-compliant by design and that SOC 2 Type II certification is in progress. | Umami states its approach supports GDPR and CCPA compliance and says its Cloud servers are located in the US and EU. |
| Conversion funnels | Yes | Yes |
| Event tracking | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | Amsterdam, Netherlands | San Francisco, California, United States |
| Integrations | Listed integrations include WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify, Google Tag Manager, Looker Studio, and Power BI. | The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs. |
| Privacy | Simple Analytics says it uses no cookies or persistent identifiers, stores no IP addresses, and does not track or profile users across sites. | Umami says standard web analytics uses no cookies, does not track visitors across websites, and does not collect directly identifying information or sell data. |
| Product | Simple Analytics is privacy-first web analytics for website owners and marketing teams, showing pageviews, referrers, campaigns, and events without cookies or personal data. | Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue. |
| Support | Enterprise proof-of-concept customers receive help optimizing setup and reviewing comparisons, including support for proxies and custom domains where needed. | The Hobby plan includes community support, Pro includes email support, Business includes email and chat support, and Enterprise includes enterprise support. |
Plans
Simple Analytics
- FreeFree
- Simple, privacy-friendly analyticsPrice not published
- Simple, privacy-friendly analyticsPriced on request
- EnterprisePriced on request
- Self-serve£20 a month
In their own words
Simple Analytics
Simple Analytics gives website owners and marketing teams pageviews, referrers, campaign data, and events without cookies or personal data. It shows where visitors come from and how they browse, including when they reject consent. Teams can track clicks, form submissions, downloads, custom interactions, goals, and multi-step funnels. Weekly or monthly email reports, embeddable live visitor stats, CSV downloads, and APIs provide ways to share or retrieve results. The service says it stores no IP addresses, uses no persistent identifiers, and does not follow users across sites. Analytics data is hosted in the Netherlands, encrypted in transit and at rest, and not transferred outside the EU. Integrations include WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify, Google Tag Manager, Looker Studio, and Power BI. The free plan is free and includes one user, five websites, and one month of history; data older than 30 days is deleted. Self-serve costs £20 a month. A 14-day trial requires no credit card; trial users can use advanced features without restrictions.
Umami
Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.