SmartMetrics vs Socialcrab

SmartMetrics provides Instagram account and hashtag analytics for brands and agencies through web access and an API. Account reports visualize more than 30 measures across accounts, posts, and stories, including audience demographics and geography, engagement, reach, and impressions. Hashtag tracking covers daily post updates, performance, sentiment, top posts, and related hashtags. The service also tracks brand mentions in real time and lets users respond from one place. Reports can be exported as PDF or CSV, charts as images, and shared through a secret link. Agency tools include scheduled and white-label reports, shared online reports, goals, and smart alerts. Its documented API uses key-based authentication over HTTPS; account analytics require authorization through Facebook. Plans start at $9 a month for up to three accounts, with hashtags counting toward the profile limit. A 14-day trial does not require a credit card, but the account is put on hold afterward unless the user subscribes.

Socialcrab is a web-based, AI-powered social media analytics platform for brands, agencies, creators, communities, marketers, founders, and analysts. It currently supports Instagram reports; TikTok and X analytics are described as coming soon. Users can analyze public accounts or keywords without connecting or logging in with their own social accounts. Listed analysis includes public profile and competitor comparisons, creator evaluation, content and keyword performance, historical trends, best-time-to-post analysis, and thread and carousel performance. Reports may contain AI-powered takeaways and suggested next steps, and can be downloaded as PDF or Excel files. On-demand reports usually take 2–4 hours, with notification when ready. Each new account receives 50 free posts once, while a free-plan report analyzes up to 12 posts. Reports consume posts according to analysis size; active plan and pass allowances refresh every 30 days, and unused posts do not carry over. Explore costs nothing as a one-off allowance. SCRB passes provide 30- or 90-day access, with prices not listed.