Smartzer vs Tolstoy
Smartzer
smartzer.com
Tolstoy
gotolstoy.comSide by side
| Figure | Smartzer | Tolstoy |
|---|---|---|
| Price from | £89/mo | $8/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 5 | 9 |
| Spec score · Video Commerce Platforms | 7.8 (#7) | 7.3 (#10) |
| Spec score · Social Commerce Software | 7.6 (#18) | 7.2 (#24) |
| Spec score · Video Marketing | 7.7 (#16) | 7.4 (#20) |
| Spec score · Live Shopping Platforms | 7.5 (#17) | 7.3 (#20) |
| Integrations | Smartzer documents Shopify, Magento, WooCommerce, and custom product catalog API integrations. | Featured connections include Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo, and Gorgias. |
| Product | Smartzer’s video commerce platform makes live streams, product videos, and ads interactive and shoppable. | Tolstoy describes itself as an AI ecommerce platform for creating product content, publishing shoppable video and onsite experiences, and guiding shoppers with catalog-powered recommendations. |
| Shoppable video | Videos can include clickable hotspots, product summary overlays, and add-to-cart functionality. | AI Player publishes product videos and user-generated content across a brand's site, app, email, and SMS. |
Plans
Smartzer
- Pay As You GoPriced on request
- Smartzer PlusPriced on request
- Creator Starter£89 a month
- Creator Pro£199 a month
- Brands & PublishersPriced on request
Tolstoy
- Starter$8 a month
- Starter$96 a year
- Plus$29 a month
- Plus$348 a year
- Pro$129 a month
- Pro$1,548 a year
- Max$299 a month
- Max$3,588 a year
- EnterprisePriced on request
In their own words
Tolstoy
Tolstoy is a web-based AI ecommerce platform for producing product content, publishing shoppable experiences, and helping shoppers choose items. AI Studio creates product images, videos, and ads through reusable workflows based on a brand’s Brand DNA. AI Player publishes product videos and user-generated content across a site, app, email, and SMS. The AI Sales Agent uses a product catalog to answer questions about fit, features, and differences, then recommend products. Product catalog synchronization and shoppable content are supported. Featured connections include Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo, and Gorgias; Canva, Higgsfield, Billo, D-ID, and AdSpy are marked as limited connections. Tolstoy offers a free option without a card, with eligible accounts able to publish unlimited on-site views for 30 days. Paid plans start at $8 a month, billed $96 yearly. Higher plans provide larger allowances, while Enterprise has custom usage, implementation, and dedicated support.