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SPECIFICTION
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Tolstoy

gotolstoy.com

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Spec score 7.3 #20 of 24 in Live Shopping Platforms

What it is

Tolstoy is a web-based AI ecommerce platform for producing product content, publishing shoppable experiences, and helping shoppers choose items. AI Studio creates product images, videos, and ads through reusable workflows based on a brand’s Brand DNA. AI Player publishes product videos and user-generated content across a site, app, email, and SMS. The AI Sales Agent uses a product catalog to answer questions about fit, features, and differences, then recommend products. Product catalog synchronization and shoppable content are supported. Featured connections include Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo, and Gorgias; Canva, Higgsfield, Billo, D-ID, and AdSpy are marked as limited connections. Tolstoy offers a free option without a card, with eligible accounts able to publish unlimited on-site views for 30 days. Paid plans start at $8 a month, billed $96 yearly. Higher plans provide larger allowances, while Enterprise has custom usage, implementation, and dedicated support.

Spec sheet

Product
Tolstoy describes itself as an AI ecommerce platform for creating product content, publishing shoppable video and onsite experiences, and guiding shoppers with catalog-powered recommendations.Read 9 Oct 2026 · gotolstoy.com
Integrations
Featured connections include Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo, and Gorgias.Read 9 Oct 2026 · gotolstoy.com
AI Studio
AI Studio creates product images, videos, and ads using reusable workflows grounded in a brand's Brand DNA.Read 9 Oct 2026 · gotolstoy.com
Encryption
Tolstoy says data is encrypted in transit using TLS 1.2 or higher and at rest using AES-256.Read 9 Oct 2026 · gotolstoy.com
Enterprise support
Enterprise plans offer custom usage and contracts, workflow design and implementation, and dedicated support.Read 9 Oct 2026 · gotolstoy.com
Free access
The free option requires no card, and eligible accounts can publish with uncapped on-site views for 30 days.Read 9 Oct 2026 · gotolstoy.com
Hosting
Tolstoy says its platform is hosted on enterprise-grade cloud infrastructure in the United States, with production and development environments isolated.Read 9 Oct 2026 · gotolstoy.com
Integration limitation
The integrations directory marks Canva, Higgsfield, Billo, D-ID, and AdSpy as limited connections.Read 9 Oct 2026 · gotolstoy.com
Plan usage
Each product has a separate monthly allowance, and AI credit use varies by model and workflow.Read 9 Oct 2026 · gotolstoy.com
Security audits
Tolstoy says it undergoes independent SOC 2 Type II audits on a continuous annual cycle, with reports available on request under NDA.Read 9 Oct 2026 · gotolstoy.com
Shoppable video
AI Player publishes product videos and user-generated content across a brand's site, app, email, and SMS.Read 9 Oct 2026 · gotolstoy.com
Shopping guidance
The AI Sales Agent uses a product catalog to answer questions about fit, features, and differences and recommend products.Read 9 Oct 2026 · gotolstoy.com

Plans and prices

Starter $8 a month $96 billed yearly 5,000 Shoppable Videos viewers · 2,000 AI Studio credits · 500 Onsite AI credits Read 9 Oct 2026 · gotolstoy.com
Starter $96 a year billed yearly 5,000 viewers · 2,000 AI Studio tokens · 500 AI Sales Agent tokens Read 22 Sep 2026 · gotolstoy.com
Plus $29 a month $348 billed yearly 20,000 Shoppable Videos viewers · 7,300 AI Studio credits · 2,500 Onsite AI credits Read 9 Oct 2026 · gotolstoy.com
Plus $348 a year billed yearly 20,000 viewers · 7,300 AI Studio tokens · 2,500 AI Sales Agent tokens Read 22 Sep 2026 · gotolstoy.com
Pro $129 a month $1,548 billed yearly 50,000 Shoppable Videos viewers · 32,400 AI Studio credits · 10,000 Onsite AI credits Read 9 Oct 2026 · gotolstoy.com
Pro $1,548 a year billed yearly 50,000 viewers · 32,400 AI Studio tokens · 10,000 AI Sales Agent tokens Read 22 Sep 2026 · gotolstoy.com
Max $299 a month $3,588 billed yearly 120,000 Shoppable Videos viewers · 74,800 AI Studio credits · 25,000 Onsite AI credits Read 9 Oct 2026 · gotolstoy.com
Max $3,588 a year billed yearly 120,000 viewers · 74,800 AI Studio tokens · 25,000 AI Sales Agent tokens Read 22 Sep 2026 · gotolstoy.com
Enterprise Priced on request Custom usage and contracts Custom usage · Workflow design and implementation · Dedicated support Read 9 Oct 2026 · gotolstoy.com

Every Tolstoy plan and price →

Strong points and limits

Strong points

  • AI Studio creates product images, videos, and ads
  • AI Player publishes video across multiple channels
  • AI Sales Agent answers catalog-based product questions
  • Free access requires no card
  • Supports Shopify, TikTok Shop, and Klaviyo

Limits

  • Officially web-only
  • Some integrations are marked limited
  • Each product has separate monthly allowances
  • Enterprise pricing is custom

Who it suits

Tolstoy suits ecommerce teams producing shoppable media and catalog-based shopping guidance on the web. It also fits businesses needing integrations and optional enterprise implementation support.

Verdict

Tolstoy combines AI content production, shoppable publishing, and catalog-driven recommendations in one web platform. Its free access and listed paid tiers make the entry point clear, while usage allowances and limited integrations need checking.

Where Specifiction places it

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