Amazon Marketing Cloud vs Tolstoy

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.

Tolstoy is a web-based AI ecommerce platform for producing product content, publishing shoppable experiences, and helping shoppers choose items. AI Studio creates product images, videos, and ads through reusable workflows based on a brand’s Brand DNA. AI Player publishes product videos and user-generated content across a site, app, email, and SMS. The AI Sales Agent uses a product catalog to answer questions about fit, features, and differences, then recommend products. Product catalog synchronization and shoppable content are supported. Featured connections include Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo, and Gorgias; Canva, Higgsfield, Billo, D-ID, and AdSpy are marked as limited connections. Tolstoy offers a free option without a card, with eligible accounts able to publish unlimited on-site views for 30 days. Paid plans start at $8 a month, billed $96 yearly. Higher plans provide larger allowances, while Enterprise has custom usage, implementation, and dedicated support.