SmsHorizon Transactional SMS vs Textmagic
SmsHorizon Transactional SMS
smshorizon.inTextmagic
textmagic.comSide by side
| Figure | SmsHorizon Transactional SMS | Textmagic |
|---|---|---|
| Price from | ₹147.50/mo | $0.05/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | — | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 9 |
| Spec score · Transactional SMS Software | 8.6 (#12) | 8.6 (#13) |
| API | SmsHorizon offers REST and HTTP APIs with JSON responses, bearer-token authentication and webhook delivery callbacks. | A REST API lets developers send and manage SMS and email, work with contacts, perform lookups, and access other Textmagic functions. |
| API documentation depth | The published API PDF documents an HTTP endpoint, JSON or text output, route IDs, callback URLs, scheduled sending and delivery-report requests, with PHP examples. | The documentation includes authentication, endpoint reference, request testing through a browser sandbox, examples, installation instructions, and error codes. |
| Founded | 2011 | 2001 |
| Headquarters | The published business address is No. 254 Saradha College Road, Fairlands, Salem 636016, Tamil Nadu, India. | Tallinn, Estonia |
| Support | The FAQ promises a support response in less than two working hours, while the homepage advertises an average reply time of 30 minutes. | The company lists email and phone support numbers for the US, UK, Australia, and Estonia. |
| What it does | SmsHorizon provides promotional, transactional and OTP SMS through a web panel and APIs for Indian businesses. | Textmagic provides business SMS and email campaigns, automated notifications, and two-way conversations managed through a shared inbox. |
Plans
SmsHorizon Transactional SMS
- Professional₹2,000 a month
- Business₹4,500 a month
- Premium₹8,000 a month
- Enterprise₹14,000 a month
- Transactional SMS (Techjockey listing)₹1,770 a year
- Professional₹2,000, paid once
- Business₹4,500, paid once
- Premium₹8,000, paid once
- Enterprise₹14,000, paid once
Textmagic
- Essential$0.05 a month
- Email campaignsFree
- Essential (pay-as-you-go)Free
- Inbound SMSFree
- Outbound SMS via CPaaS$0.01, paid once
- Outbound SMS$0.05, paid once
- Outbound/Inbound MMS$0.08, paid once
- Texting number$10 a month
- ProfessionalPrice not published
In their own words
SmsHorizon Transactional SMS
SmsHorizon Transactional SMS has no write-up on Specifiction yet; its figures are above.
Textmagic
Textmagic is a business messaging platform for SMS and email campaigns, automated notices, and two-way conversations. Teams can send bulk texts, schedule campaigns, build automation workflows, manage shared inboxes, and review delivery reports. Described uses include appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. Connections include HubSpot, Shopify, WooCommerce, and Zapier, with BYOC links to Twilio, Vonage, Sinch, and Bandwidth. A REST API handles SMS and email, and an MCP connector is available for compatible AI assistants and coding tools.
The web app has advanced features; Android and iOS apps support SMS conversations and contact management. Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and describes annual external penetration testing. Its trial includes full feature access without a credit card for up to 30 days. The Essential plan is listed at $0.05 a month, prepaid, with rates varying by destination; the pay-as-you-go option has no monthly minimum, and unused credit does not expire.