SmugMug vs Wfolio
SmugMug
smugmug.com
Wfolio
wfolio.comSide by side
| Figure | SmugMug | Wfolio |
|---|---|---|
| Price from | $10/mo | $1.57/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 12 | 5 |
| Spec score · Portfolio Website Builders | 9.0 (#11) | 9.0 (#8) |
| Spec score · Photography Website Builders | 8.6 (#8) | 8.2 (#22) |
| Client galleries | Client tools include private password-protected galleries, favoriting, download controls and a client-management dashboard. | Galleries support photo and video delivery, secure links, passwords, watermarks, favorites, comments, photo selection, and RAW files. |
| Free plan | No | Yes |
| Integrations | Official integrations include Adobe Lightroom, Flickr uploads and Dropbox uploads. | Documentation lists payment integrations including YooKassa, Robokassa, T-Bank, Prodamus, bePaid, Freedom Pay, Stripe, PayPal, and Liqpay, plus widgets for forms, calendars, maps, booking, email campaigns, and other embeds. |
| Product | SmugMug describes its service as an all-in-one platform for storing, sharing, and selling photography. | Wfolio describes itself as a no-code website platform for creating websites, storing files, and managing content. |
| Support | SmugMug advertises 24/7 human customer support and provides a support center and contact channel. | The knowledge base lists support availability from 06:00 to 18:00 UTC through Telegram and WhatsApp. |
| Website builder | Users can build professional portfolio or storefront websites with drag-and-drop templates, custom branding and custom domains. | The builder provides ready-made templates, more than 100 content blocks, font and color choices, reviews, search-promotion tools, inquiries, and payments. |
| What it does | SmugMug is a photography platform for storing, sharing, showcasing and selling photos and videos. | Wfolio combines a no-code photographer website builder, client galleries, cloud storage, delivery, proofing, and online sales. |
Plans
SmugMug
- Direct$20 a month
- Portfolio$23.50 a month
- Pro$37 a month
- SmugMug Source RAW add-on$10 a month
- SmugMug Source RAW storage add-on$10 a month
- Direct$20 a month
- Portfolio$23.50 a month
- Pro$37 a month
- Direct$240 a year
- Portfolio$282 a year
Wfolio
- FreeFree
- Galleries$18.90 a year
- Site + Galleries$31.90 a year
- Free GalleriesFree
- Free GalleriesFree
In their own words
SmugMug
SmugMug is a photography service for storing, sharing, and selling images. Its plans include unlimited full-resolution JPEG storage; RAW storage is a separate add-on priced at $10 a month for up to 1TB, then $6/mo for each additional TB. The Direct plan is $20 a month billed annually and includes privacy controls, digital delivery, Lightroom integration, and 24/7 live human support. Portfolio costs $23.50 a month billed annually and adds print and digital download sales, website templates, and order fulfillment. Pro costs $37 a month billed annually and adds custom pricelists, coupons and packages, client favoriting, and customer download limits. Subscribers can manage photos with iOS and Android apps, or use macOS and Windows apps for automatic uploads. Integrations include Adobe Lightroom and uploads from Flickr and Dropbox. Privacy settings, passwords, watermarks, and right-click protections help control access to photos and galleries. SmugMug offers a 14-day trial but no free plan.
Wfolio
Wfolio is a web platform for photographers to build websites, store files, and manage content, with client galleries for image and video delivery. Its no-code builder includes ready-made page templates, more than 100 content blocks, font and color choices, and Google search promotion tools. Galleries support client photo selection and RAW files, while face recognition and AI retouching help clients find and download photos. Users can offer products and services, receive inquiries, and take online payments. Gallery plan features include Lightroom and Capture One export. Privacy and protection options include secure links, watermarks, passwords, and settings to prevent photo and video downloads; custom domains are supported. Wfolio says it aligns its privacy practices with the EU GDPR and California CCPA, and describes the site owner as controller of personal data collected through a built site, with Wfolio acting as processor. The free plan provides 120 GB and is active for six months; it does not include a website, though the period can be extended through a social media post about Wfolio. Paid plans are listed at $18.90 a year for Galleries and $31.90 a year for Site + Galleries, each with 35% off the first annual payment. An 8-day trial is listed.