SocialToaster vs Socxo
SocialToaster
socialtoaster.comSocxo
socxo.comSide by side
| Figure | SocialToaster | Socxo |
|---|---|---|
| Price from | $30/mo | $8/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 14 |
| Spec score · Social Media Advocacy Software | 8.0 (#13) | 8.8 (#3) |
| Analytics | SocialToaster Basic analytics track clicks, shares, engagement, and user activity. | Dashboards report content shares, engagement, reach, conversions, goals and earned media value, including advocate-level performance. |
| Headquarters | Towson, Maryland, United States | Singapore, with an office in Bengaluru, India |
| Integrations | The help center lists integrations for Salesforce, Magento, WooCommerce, Slack, and Microsoft Teams. | The Signals page says it plugs into Salesforce, HubSpot, Dynamics, and Pipedrive, or can stand on its own. |
| Support | Starter, Plus, and Pro include online support; Bronze also includes online support and training. | The company lists product support at [email protected] and says briefing inquiries receive a reply within one business day. |
Plans
SocialToaster
- Starter$30 a month
- Plus$50 a month
- Pro$100 a month
- Bronze$450 a year
- Silver$1,000 a year
- Gold$1,500 a year
- PromoToaster$15,000, paid once
- PlatinumPriced on request
Socxo
- Socxly free tierFree
- Socxly Basic$12 a month
- Socxly Pro$29 a month
- Socxly Basic$96 a year
- Socxly Pro$279 a year
- Custom Program SupportPriced on request
- Employee advocacy foundationPriced on request
- Mature advocacy operationPriced on request
- Socxly CustomPriced on request
- Socxly Free (link your own custom domain)Price not published
In their own words
SocialToaster
SocialToaster helps organizations deliver content to employees, supporters, customers, alumni, and other advocates for sharing through their personal social networks. SocialToaster Basic distributes content through email, SMS, Slack, and Microsoft Teams, and automatically curates organizational content for advocates to share. Its analytics track clicks, shares, engagement, and user activity. The social-selling program gives sales teams an approved content library and real-time performance reporting. Enterprise adds gamification, leaderboards, incentives, managed sweepstakes and contests, and custom or third-party integrations. Listed integrations include Salesforce, Magento, WooCommerce, Slack, and Microsoft Teams. The help center documents API version 1.0 endpoints, with retrieved data refreshing every four hours. SocialToaster says internet-transmitted data is encrypted using industry-standard best practices and that it conforms to the SOC 2 security standard. The 30-day trial allows up to 500 notifications per month; there is no free plan. Starter costs $30/month and includes 100 contacts, 5 users, 1 admin, and online support. SocialToaster was founded in 2009 and is headquartered in Towson, Maryland.
Socxo
Socxo is a product family spanning employee advocacy, branded link tools and sales intelligence. Advocacy lets employees choose approved content, add their own perspective and share it through their social profiles; sharing is opt-in and the platform does not auto-post. Its analytics cover reach, engagement, earned media value, click-through and conversion, with Google Analytics integration listed. Socxly serves marketers and personal-brand builders with branded short links, clickable social cards, CTA banners, file sharing and link measurement. Its Basic plan costs $12 a month and Pro costs $29 a month; a free option is also listed, with different usage limits. Signals is aimed at revenue teams: it reads engagement and other GTM sources, identifies buyer and account context, scores intent and routes next actions. It integrates with Salesforce, HubSpot, Dynamics and Pipedrive, or can stand alone. Listed platforms are Android, iOS, web and Windows. Advocacy has a white-label iOS and Android app; joining a program through the Socxo Android app requires an organizational invitation.